New partnership to showcase power of business events for city
Convention Edinburgh is partnering with the city’s chamber of commerce to showcase the power of business events for the Capital.
An inaugural partnership event is set to take place tomorrow at the Edinburgh International Conference Centre (EICC), where speakers from across Edinburgh’s events, technology and academic sectors will discuss how a cross-sector approach can pay dividends for the city.
The EICC took on the guardianship of Convention Edinburgh on behalf of the
City of Edinburgh Council two years ago. During this time, the convention bureau has received more than 400 enquiries, confirming 60 events which will attract some 21,000 delegates to the city, equating to an estimated £47 million of economic impact.
Marshall Dallas, chief executive of the EICC, said: “We’re excited to partner with the Chamber of Commerce, and we fully expect next week’s event to be insightful given the calibre of speakers we have in place. Importantly, it also reflects on the shared passion we have for Edinburgh and how business events can have an outsized benefit towards local economic impact.”
Liz McAreavey, chief executive of the Edinburgh Chamber of Commerce, said: “The £47m economic benefit clearly illustrates the value that the convention bureau brings to the city. In addition, the bureau’s work supports jobs across a wide range of sectors in the city, both directly and indirectly.”
VisitScotland revealed that business event visitors to Scotland spend more per head than any other kind, spending an average £450 a day.