Funny side of beauty

Many beauty prod­ucts have a se­ri­ous side, with creams and po­tions to solve skin­care con­cerns and make-up to cam­ou­flage im­per­fec­tions, but you can have fun too, says Suzie Abel, Jar­rold’s beauty buyer

EDP Norfolk - - Beauty -

The beauty industry in the UK is worth an incredible £17 bil­lion - that’s a lot of lip­sticks! It em­ploys more than a mil­lion peo­ple and is a fas­ci­nat­ing field to work in.

I’m lucky to have been in­volved for many years and it cer­tainly is an industry that gets un­der your skin, and most de­velop a pas­sion for it that is never lost. The prod­ucts are glam­orous and ex­cit­ing with con­stant in­no­va­tion and cre­ativ­ity, but there is al­ways an el­e­ment of play­ful­ness avail­able too.

Ben­e­fit is a brand that en­cap­su­lates this whimsy per­fectly. It was founded in San Fran­cisco in 1976 by sis­ters Jane and Jean Ford, who were suc­cess­ful mod­els and make-up artists but wanted their own busi­ness sell­ing beauty prod­ucts with a to­tally new ap­proach. They be­lieved that “make-up doesn’t have to be se­ri­ous” and “laugh­ter is the best cos­metic”. Their first prod­uct was a rose coloured liq­uid blusher and lip stain called Rose Tint (now known as Benetint and their num­ber one seller), orig­i­nally cre­ated for an ex­otic dancer who needed a nip­ple tint! The brand opened in the UK in 1976 and it now has over 2000 coun­ters in 30 coun­tries. I love their Agent ZeroShine Porefes­sional pow­der, Boo Boo Zap blem­ish re­pair, and Boi-Ing In­dus­trial Strength con­cealer.

Cow­shed is an­other lovely brand with a sense of fun. It orig­i­nated in the cow sheds at Babing­ton House in the rolling coun­try­side of Som­er­set. The nat­u­ral, wild-crafted and ther­a­peu­tic range cov­ers all your face and body care needs, as well as lovely mother and baby ranges – Ud­derly Gor­geous and Baby Cow – and even a range for men. I love this quintessen­tially Bri­tish brand, and my favourite is their Moody Cow bal­anc­ing shower scrub with frank­in­cense and chamomile, but you could have a sim­i­lar shower scrub de­pend­ing on your needs called Horny, Lazy, Gor­geous, Wild, Grumpy or Knack­ered Cow too!

Be­cause this fun el­e­ment is so pop­u­lar at the mo­ment, we’ve cre­ated our own Beauty Sweet Shop with lots of nov­elty skin­care and make-up lines that are ir­re­sistible. Lip balms are al­ways a hit and we have them in the shape of ducks, pigs, sheep, foxes and even burg­ers and chips – fast food beauty, what­ever next!

LEFT: Cow­shed Moody Cow bal­anc­ing shower scrub MID­DLE: Ben­e­fit Agent Zero Shine Porefes­sional Pow­der RIGHT: NPW Fast Food lip balm duo

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