The Big Idea from Bang & Olufsen;

As Bang & Olufsen cel­e­brates its 90th birth­day, Nor­wich store man­ager Emanuel Gr­effier says it is us­ing all that it has learned in its past to trans­form tech­nol­ogy for the fu­ture

EDP Norfolk - - Contents -

Q. Please tell us a lit­tle about the story of Bang & Olufsen? A.

Bang & Olufsen was founded in 1925 by Pe­ter Bang & Svend Olufsen. Their ven­ture started in a room at Svend’s par­ents’ home in Den­mark and was funded by the sale of chicken eggs from the fam­ily farm. The first mass pro­duced Bang & Olufsen prod­uct was the Elim­i­na­tor, which en­abled the bat­tery pow­ered ra­dios of the day to at last be con­nected to mains power.

Q. How long has the shop been in Nor­wich and how has it de­vel­oped? A.

The Bang & Olufsen of Nor­wich show­room has been in its cur­rent lo­ca­tion since 1999. Dur­ing this pe­riod it has been run un­der the di­rect own­er­ship of Bang & Olufsen as well as un­der fran­chise. In Fe­bru­ary, it was once again ac­quired as a fran­chise by dealer prin­ci­pal Robert Smith, who also runs a very suc­cess­ful Bang & Olufsen show­room in Colch­ester.

Q. Bang & Olufsen has com­bined cus­tomer care and cut­ting edge tech­nol­ogy for al­most 100 years – can you tell us what cus­tomers can ex­pect from the Nor­folk store to­day? A.

At Bang & Olufsen in Nor­wich we strive to of­fer out­stand­ing cus­tomer ser­vice. The prod­ucts we pro­vide are among the best in the world and the peo­ple that choose to own them de­serve the best pos­si­ble ser­vice. From an ini­tial visit to our newly re­fur­bished show­room to a per­son­alised home demon­stra­tion and fi­nal in­stal­la­tion, we of­fer a “one stop” so­lu­tion for our clients’ au­dio, vis­ual and multi-room re­quire­ments. We re­ally like to get to know our clients and even get asked to join them for din­ner af­ter a sys­tem has been in­stalled, which is a great priv­i­lege.

The way we lis­ten to mu­sic has changed so much in re­cent years - what are the big­gest chal­lenges in lis­ten­ing tech­nol­ogy and how is the com­pany ris­ing to them? A.

The big­gest chal­lenge is ac­tu­ally get­ting to the mu­sic in the first place. Most peo­ple will have their mu­sic on a smart­phone or tablet, and the prob­lem is by the time you have an­swered that missed call, typed an email and sent a text, you never re­ally get to the mu­sic. We have over­come this with the amaz­ing BeoSound Mo­ment - a dig­i­tal mu­sic player that is de­signed to take you straight to your mu­sic, with no dis­trac­tions, by sim­ply touch­ing one but­ton. It will even learn your lis­ten­ing habits and will al­ways play the mu­sic to suit your mood, and of course it of­fers the ul­ti­mate sound per­for­mance.

Q. So Emanuel, what is the Bang & Olufsen “Big Idea” for tak­ing for­ward how we en­joy tech­nol­ogy for the fu­ture? A.

Wire­less Mul­ti­room is the lat­est sys­tem from Bang & Olufsen. It en­ables ev­ery­one to en­joy fan­tas­tic sound any­where around the home, wire­lessly

Wire­less Mul­ti­room is the lat­est sys­tem from Bang & Olufsen. It en­ables ev­ery­one to en­joy fan­tas­tic sound any­where around the home, wire­lessly. You sim­ply touch the loud­speaker and it will “join” your Bang & Olufsen mu­sic sys­tem to play the same mu­sic. It is also pos­si­ble to lis­ten to dif­fer­ent tracks in dif­fer­ent rooms. We also of­fer whole house High Def­i­ni­tion video dis­tri­bu­tion and, for when you are on the move, a com­plete range of head­phones and wire­less speak­ers so you never need to com­pro­mise sound per­for­mance.

Bang & Olufsen, 20 Bed­ford Street, Nor­wich, NR2 1AG; 01603 767375; www.stores.bang-olufsen.com/great-

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