Norwich’s match day planning starts as soon as the coming year’s fixture list is revealed. Menus will start to be planned once the old season has finished and new packages created for the coming season. There are 12 main menus to written per match, which are then approved, tested and emailed out to customers two weeks before each match. A fortnight prior to the game, menu packs are created with recipes. The food is ordered in three or four days before the match, and the menus are prepared in the two days leading up to the game, leaving just the final bits of cooking and assembling to do on the match day. Final numbers and dietary requirements are collated the week of the match and fed back to the kitchens, so the finer details can be catered for.
Staffing is the next step in the planning of a match day. There are 16 full-time chefs, but on a match day 50 chefs and kitchen assistants are needed to run all nine kitchens. and serve more than 1500 guests in a three hour window running up to the kick-off.