It’s the busiest and best time of the year for SUZIE ABEL, Jarrold’s beauty buyer, as she shares some expert advice on great gift ideas for him and her
Jarrold’s suggestions for Christmas treats
CHRISTMAS is certainly the most important event in our calendar and much time and effort goes into the build-up. The result is a store that looks splendid in its Christmas livery, packed full of festive gift ideas, and with an atmosphere of fun, excitement and anticipation - I love it!
Our main windows are looking great this year with a fashionable Scandi-chic theme which really sets off the product selection, and little noses are pressed up against our magical woodland toy windows, with eyes wide with wonder. Every floor is twinkling away and looking resplendent with Christmas trees and decorated garlands, and we mustn’t forget Santa who is doing a grand job in his grotto on the toy department.
I am so fortunate to work in the most splendid edifice with a magnificent facade and when this is illuminated by the Christmas lights, it is transformed into something quite spectacular. The store is surrounded by the fabulous city lights and I love watching them twinkling in the trees outside my office. They really brighten up the dark afternoons and add to the festive feel in this corner of the city.
As a buyer, my task is to make sure that all the preparation for this busy season is done well in advance and that I have ordered the right products in the right quantities for the Beauty Hall, and that our customers love them and buy lots! It’s not an easy task and I have had some real surprises over the years, some good and some not. Sometimes the faces of the team are very revealing when I show them something that I think will be a sure-fire winner. I can often see the “Suzie’s gone bonkers again” look and sometimes they’re right, but not always!
Our main task is to find gifts that are good quality, good value and, where possible, exclusive to us, so that our customers have a choice that is interesting and different. Most of us have a long list of Christmas gifts and you’ll find all you need for him and her in our Beauty Hall, and here’s just a few affordable examples - all under £30. The L’Occitane bauble contains three minis in their delicious Cherry Blossom scent, and the Emma Lomax make-up bags are so cute. For guys, the Help for Heroes pen atomiser is novel. The Xtreme fragrance is cool and a donation goes to this wonderful charity with every one sold. If he’s got a ‘tache, then this choice of waxes from our good friend Captain Fawcett is the perfect gift set.
Jarrold Beauty has definitely got Christmas covered and we gift-wrap free of charge too, so come and see us, find all your beauty gifts, and join in the festive fun.
“I am so fortunate to work in the most splendid edifice with a magnificent facade and when this is illuminated by the Christmas lights, it is transformed into something quite spectacular”
Help for Heroes Xtreme Fragrance Secret Atomiser Pen Emma Lomax make-up bags L’Occitane Cherry Blossom bauble set Captain Fawcett Moustache Wax gift set