Beauty box

It’s the busiest and best time of the year for SUZIE ABEL, Jar­rold’s beauty buyer, as she shares some ex­pert ad­vice on great gift ideas for him and her

EDP Norfolk - - Inside -

Jar­rold’s sug­ges­tions for Christ­mas treats

CHRIST­MAS is cer­tainly the most im­por­tant event in our cal­en­dar and much time and ef­fort goes into the build-up. The re­sult is a store that looks splen­did in its Christ­mas liv­ery, packed full of fes­tive gift ideas, and with an at­mos­phere of fun, ex­cite­ment and an­tic­i­pa­tion - I love it!

Our main win­dows are look­ing great this year with a fash­ion­able Scandi-chic theme which re­ally sets off the prod­uct se­lec­tion, and lit­tle noses are pressed up against our mag­i­cal woodland toy win­dows, with eyes wide with wonder. Ev­ery floor is twin­kling away and look­ing re­splen­dent with Christ­mas trees and dec­o­rated gar­lands, and we mustn’t for­get Santa who is doing a grand job in his grotto on the toy de­part­ment.

I am so for­tu­nate to work in the most splen­did ed­i­fice with a mag­nif­i­cent fa­cade and when this is il­lu­mi­nated by the Christ­mas lights, it is trans­formed into some­thing quite spec­tac­u­lar. The store is sur­rounded by the fab­u­lous city lights and I love watch­ing them twin­kling in the trees out­side my of­fice. They re­ally brighten up the dark af­ter­noons and add to the fes­tive feel in this corner of the city.

As a buyer, my task is to make sure that all the prepa­ra­tion for this busy sea­son is done well in ad­vance and that I have or­dered the right prod­ucts in the right quan­ti­ties for the Beauty Hall, and that our cus­tomers love them and buy lots! It’s not an easy task and I have had some real sur­prises over the years, some good and some not. Some­times the faces of the team are very re­veal­ing when I show them some­thing that I think will be a sure-fire winner. I can of­ten see the “Suzie’s gone bonkers again” look and some­times they’re right, but not al­ways!

Our main task is to find gifts that are good qual­ity, good value and, where pos­si­ble, ex­clu­sive to us, so that our cus­tomers have a choice that is in­ter­est­ing and dif­fer­ent. Most of us have a long list of Christ­mas gifts and you’ll find all you need for him and her in our Beauty Hall, and here’s just a few af­ford­able ex­am­ples - all un­der £30. The L’Oc­c­i­tane bauble con­tains three mi­nis in their de­li­cious Cherry Blos­som scent, and the Emma Lo­max make-up bags are so cute. For guys, the Help for He­roes pen atom­iser is novel. The Xtreme fra­grance is cool and a do­na­tion goes to this won­der­ful char­ity with ev­ery one sold. If he’s got a ‘tache, then this choice of waxes from our good friend Cap­tain Fawcett is the per­fect gift set.

Jar­rold Beauty has def­i­nitely got Christ­mas cov­ered and we gift-wrap free of charge too, so come and see us, find all your beauty gifts, and join in the fes­tive fun.

“I am so for­tu­nate to work in the most splen­did ed­i­fice with a mag­nif­i­cent fa­cade and when this is il­lu­mi­nated by the Christ­mas lights, it is trans­formed into some­thing quite spec­tac­u­lar”

Help for He­roes Xtreme Fra­grance Secret Atomiser Pen Emma Lo­max make-up bags L’Oc­c­i­tane Cherry Blos­som bauble set Cap­tain Fawcett Mous­tache Wax gift set

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