NEW STYLE FOR THE BIG C
Norfolk artist Esme McKay is helping county cancer charity Big C communicate essential information with a new set of illustrations.
The colourful library includes objects and characters and features eight Norfolk towns, the countryside and wildlife as well as people from diverse demographics, young and old, ethnic groups, pets and children that can be used individually or together, depending on the application.
The illustrations have been launched initially in a new booklet, Here to Support You, outlining the services and addressing some of the most frequently asked questions in the charity’s centres. “We wanted an eye-catching brand that is appealing to everyone. It is important that we communicate that our services are open to everyone with cancer,” said Nikki Morris, Director of Support and Information.
Esme graduated in 2015 with a BA in illustration from Camberwell College of Arts. “My working process combines handdrawn and computer-generated illustration. I like to create work that is based around communities and the people within them. I’ve really enjoyed working on this project with Big C and the challenge of achieving the right tone for the illustrations,” she said.