Norwich Fashion Week
Vintage style, gorgeous glamour, spectacular hairstyles, music and so much more - Norwich Fashion Week is here, writes RACHEL BULLER
The biggest event of the fashion year is in town!
WHEN NORWICH Fashion Week was launched in 2010, its aim was to celebrate, nurture and promote the city’s vibrant and growing fashion scene.
Now in its seventh year, it is one of the most anticipated events on Norfolk’s calendar, boasting a crammed programme of catwalk shows, workshops, hair and make-up demonstrations, design events and pop-up shops.
Not only does it reinforce Norwich’s reputation as a vibrant hub for independent retail, creativity and thriving student fashion design by bringing together the many individuals and businesses who contribute to that success, it further raises the profile of the talent here in the city and gives a vital boost to the local economy.
Emma Harrowing, a director of NFW, alongside photographer, blogger and stylist Kerry Curl and Norwich University of the Arts BA (Hons) Fashion Communications lecturer Alex Hill, says the event has grown beyond all their expectations.
“It has grown from one catwalk show and a few events in the city centre, to six main catwalk shows and events and a city-wide programme of shopping, fashion and food and drink events.
“It is a platform for emerging fashion designers, photographers, hair and make-up artists and others looking for a career in the fashion industry,” she says.
There are dozens of events happening throughout the week and, says Emma, the programme is designed to ensure there is something for everyone, whatever your age or fashion inspirations.
“Fashion should be inclusive of all, so all the main catwalk shows highlight a different style,” she says. “From spotting the latest trends on the high street and from the independent boutiques, to discovering fashion made right here in Norfolk, to celebrating the fashionable food, drink and music scene, all the events are designed to bring style to life.
“The catwalks aim to inspire, with shows that include ready to wear, design-led or vintage clothing and accessories that encourage you to experiment with your look or discover how style can bring out the real you, while the Design and Enterprise Day provides a free event of industry talks, seminars and fashion exhibitions to highlight Norfolk’s fashion and style heritage and to educate and inspire those wanting to work in the highly competitive fashion industry.”
NFW is supported by Norwich Business Improvement District (BID) and all of those behind the event work on a voluntary basis to continue to promote, support and provide opportunities for Norwich’s creative community.
Norwich Fashion Week 2017 runs between March 9 and 17. Tickets are on sale for all of the shows, www.norwichfashion.co.uk or via the box office at OPEN on www.openorwich.co.uk or 01603 763111.