Nor­wich Fash­ion Week

Vin­tage style, gor­geous glamour, spec­tac­u­lar hair­styles, mu­sic and so much more - Nor­wich Fash­ion Week is here, writes RACHEL BULLER

EDP Norfolk - - Inside -

The big­gest event of the fash­ion year is in town!

WHEN NOR­WICH Fash­ion Week was launched in 2010, its aim was to cel­e­brate, nur­ture and pro­mote the city’s vi­brant and grow­ing fash­ion scene.

Now in its sev­enth year, it is one of the most an­tic­i­pated events on Nor­folk’s cal­en­dar, boast­ing a crammed pro­gramme of cat­walk shows, work­shops, hair and make-up demon­stra­tions, de­sign events and pop-up shops.

Not only does it re­in­force Nor­wich’s rep­u­ta­tion as a vi­brant hub for in­de­pen­dent re­tail, cre­ativ­ity and thriv­ing stu­dent fash­ion de­sign by bring­ing to­gether the many in­di­vid­u­als and busi­nesses who con­trib­ute to that suc­cess, it fur­ther raises the pro­file of the tal­ent here in the city and gives a vi­tal boost to the lo­cal econ­omy.

Emma Har­row­ing, a di­rec­tor of NFW, along­side pho­tog­ra­pher, blog­ger and stylist Kerry Curl and Nor­wich Univer­sity of the Arts BA (Hons) Fash­ion Com­mu­ni­ca­tions lec­turer Alex Hill, says the event has grown be­yond all their ex­pec­ta­tions.

“It has grown from one cat­walk show and a few events in the city cen­tre, to six main cat­walk shows and events and a city-wide pro­gramme of shop­ping, fash­ion and food and drink events.

“It is a plat­form for emerg­ing fash­ion de­sign­ers, pho­tog­ra­phers, hair and make-up artists and oth­ers look­ing for a ca­reer in the fash­ion in­dus­try,” she says.

There are dozens of events hap­pen­ing through­out the week and, says Emma, the pro­gramme is de­signed to en­sure there is some­thing for ev­ery­one, what­ever your age or fash­ion in­spi­ra­tions.

“Fash­ion should be in­clu­sive of all, so all the main cat­walk shows high­light a dif­fer­ent style,” she says. “From spot­ting the lat­est trends on the high street and from the in­de­pen­dent bou­tiques, to dis­cov­er­ing fash­ion made right here in Nor­folk, to cel­e­brat­ing the fash­ion­able food, drink and mu­sic scene, all the events are de­signed to bring style to life.

“The catwalks aim to in­spire, with shows that in­clude ready to wear, de­sign-led or vin­tage cloth­ing and ac­ces­sories that en­cour­age you to ex­per­i­ment with your look or dis­cover how style can bring out the real you, while the De­sign and En­ter­prise Day pro­vides a free event of in­dus­try talks, sem­i­nars and fash­ion ex­hi­bi­tions to high­light Nor­folk’s fash­ion and style her­itage and to ed­u­cate and in­spire those want­ing to work in the highly com­pet­i­tive fash­ion in­dus­try.”

NFW is sup­ported by Nor­wich Busi­ness Im­prove­ment Dis­trict (BID) and all of those be­hind the event work on a vol­un­tary ba­sis to con­tinue to pro­mote, sup­port and pro­vide op­por­tu­ni­ties for Nor­wich’s cre­ative com­mu­nity.

Nor­wich Fash­ion Week 2017 runs be­tween March 9 and 17. Tick­ets are on sale for all of the shows, www.nor­wich­fash­ or via the box of­fice at OPEN on www.openor­ or 01603 763111.

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