CLAS­SIC, CLEAN LOOKS WITH A RETRO TWIST

Up­grade your style sta­ples with this sea­son’s sharpest de­signs at J&B Menswear, Nor­wich

EDP Norfolk - - Pro­mo­tion - 103-105 Mag­dalen Road, Nor­wich NR3 4LB T. 01603 424929 | www.jandb­menswear.com

AS trends come and go, strong, clas­sic looks never go out of style. A slim-fit shirt paired with a tai­lored jacket and well-cut jeans can get you a long way. And when it comes to a true look that lasts, it’s about find­ing qual­ity clothes that make you feel your best.

Dar­ren and Paul Hoggett - own­ers of J&B Menswear on Mag­dalen Road, Nor­wich - are pas­sion­ate about pro­vid­ing up-to-the-minute styles, while main­tain­ing a clas­sic look. By us­ing strong, English her­itage brands, com­bined with ex­pert lo­cal knowl­edge, Dar­ren says they can of­fer qual­ity pieces that suit ev­ery age and style.

“The mar­ket has gone much more pre­mium, it’s the way to go,” says Dar­ren. “Peo­ple want bet­ter items that last.”

As an in­de­pen­dent busi­ness, Dar­ren says he evolves the store’s style with cur­rent trends, keep­ing ev­ery­thing cut­ting-edge and al­ways one step ahead.

“We’re unique, there’s noth­ing like us,” says Dar­ren. “We cater for all ages, from teenagers to men in their 60s & 70s.

We are very pro­gres­sive with­out be­ing too clever.”

In­side, there is a myr­iad of dif­fer­ent styles to dis­cover for all oc­ca­sions - from smart shorts and clas­sic tees, to jack­ets, shoes, trousers and jeans in a mul­ti­tude of styles and cuts.

“We think about things a bit dif­fer­ently. Peo­ple come to us to get kit­ted out from head to toe,” says Dar­ren. “The di­rec­tion we’ve moved in has proven to be the right one. We know what works and what doesn’t. A lot of guys out there need ad­vice and we can tell them what suits them best - we’re well-known for that.”

With a range of brands on of­fer, cus­tomers can find time­less clas­sics such as Fred Perry, Lee® and Levi’s®, com­bined with Pre­mium con­tem­po­rary la­bels Re­mus Uomo and Ma­tinique, both ex­clu­sive to their store.

“Brands are very im­por­tant. Peo­ple have con­fi­dence in them. With her­itage brands, you get clothes that aren’t go­ing to date. You’re also buy­ing into the his­tory of it all. Peo­ple won’t spend a lot of money for the sake of it, you have to of­fer a lot more,” says Dar­ren.

“There’s a lot of nos­tal­gia in­vested into the her­itage brands. It’s about sharp styling and it’s a very clean look. For a while, the trends were get­ting smarter and smarter but there’s cur­rently a more dressed-down trend com­ing in. So you see dis­tressed jeans with suede boots. Clean looks are be­ing mixed with ca­sual looks.”

Known for their denim, the store has around 100 dif­fer­ent cuts of jeans to help cus­tomers get ex­actly what they need.

The stock is di­verse and Dar­ren is keen to make sure there are new pieces com­ing in ev­ery week.

“There are two main sea­sons, but we have de­liv­er­ies ev­ery week so there’s al­ways some­thing new on the line.”

As well as the shop in Nor­wich, J&B Menswear is also avail­able on­line.

“We’ve been on­line for around three and a half years, tak­ing our busi­ness world­wide,” he says. “As a busi­ness we work to a lo­cal level and we know what works well in Nor­wich and Nor­folk. But at the same time, we’re buy­ing stuff in that works on an in­ter­na­tional level.

“We have a lot of guys in Italy wear­ing our English Her­itage brands, it’s a global mar­ket.”

Sit­u­ated just a lit­tle out of the city cen­tre, the store is per­fectly placed for those who want a re­laxed shop­ping ex­pe­ri­ence, with room to park and the time and space to pick out dif­fer­ent items and try them on.

“We get peo­ple from around Nor­folk and Cam­bridgeshir­e come to us and they don’t al­ways want to go into the city,” says Dar­ren.

This spring, Dar­ren says the store has a di­verse se­lec­tion of pieces to choose from in­clud­ing jack­ets, polo shirts, short-sleeved shirts, jeans and smart shorts.

“A lot of peo­ple want to get kit­ted out in spring. Easter is a busy time for us,” says Dar­ren.

J&B Menswear started 50 years ago and Dar­ren says be­ing a fam­ily-run busi­ness brings many ben­e­fits to the store.

“We’re in­vested in the busi­ness both fi­nan­cially and emo­tion­ally. We love do­ing it, it’s not just about money, we really en­joy it and we get a lot of sat­is­fac­tion from do­ing things our way which our cus­tomers like.

“We give peo­ple what they want – we of­fer dif­fer­ent prod­ucts with a per­sonal ser­vice and the busi­ness just keeps grow­ing and grow­ing.”

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