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The event, which is run with charity partner Walking With The Wounded, is held in May half term and attracting families is key, with plenty to entertain and challenge children from toddlers to teens.
“There is no other family cycling festival in the country and we believe this is what helps make the event so special,” says Peter. There is a kids’ cycling academy, grass track training, a safe seven-mile car-free cycle route and a mountain bike course through the woods. Young cyclists can also take part in the longer rides as well as the mountain bike racing.
Festival-goers will have the opportunity to ride 20, 50 or 100 mile signposted, safe and supported routes along north Norfolk’s scenic country and coastal roads with feed stations along the way. From the gentle and easygoing flat routes to the more gruelling up hills, the quiet roads offer enjoyable and safe riding conditions.
“The idea behind Pedal Norfolk was to emulate those spring classic races in Europe and while we don’t have the huge climbs, we also wanted to show that Norfolk most definitely isn’t flat. Behind the coast there is a shelf and so we zigzag that shelf; on a number of the courses so you are doing a good 1,000 metres of climbing. It is not like Yorkshire, but it certainly isn’t flat and it is a challenging terrain.”
For the first time this year, a closed road race will take place on Saturday, May 27, starting in front of Holkham Hall and will take serious competitors on a route through some of the park’s key landmarks at speed.
“There are very few closed road races across the country, so being able to run one on such a great cycling weekend in such incredible scenery is very special.
“With British Cycling, we’ve ensured that it will be a challenging course, so it will be exciting for spectators to watch too. There will also be an Eastern Region MTB XC event for the first time run by King’s Lynn Mountain Bike Club.”
Across the three days, there will be a packed programme of demonstrations, talks, trade stands and events, as well as a great food offering from local suppliers and the Adnams beer tent where there will be live bands in the evenings. There will also be the chance to try some water sports, with stand-up paddle boarding, zorbing and kayaking on the lake. Book your preferred events and camping at www.pedalnorfolk.co.uk. Day admission to Holkham park for visitors to enjoy the festival will be £5 per adult, children 16 years and under. www.holkham.co.uk. To enter the British Cycling Eastern Counties closed road race, see www.britishcycling.org.uk
The Action Sports Team performing at the Pedal Norfolk weekend Cyclists returning to the Holkham Estate after a ride out