Surf chic

EDP Norfolk - - Stylesheet - www.wha­le­o­fa­time­cloth­ing.com www.sas.org.uk.

We love the great nau­ti­cal in­spired sweat­shirts from Nor­folk based life­style brand Whale of a Time Cloth­ing – per­fect for throw­ing on af­ter a day on the beach when the sun goes down and there is a mild chill in the air.

The sea­side and surf in­spired la­bel is mak­ing waves on the Bri­tish fash­ion cir­cuit with a grow­ing band of celebrity fans and not only do the stylish sweaters, hood­ies and t-shirts look fab­u­lous, the brand is also in­cred­i­bly eco-con­cious.

The new striped Omura sweat­shirt, £34.99, puts a retro-in­spired twist on the clas­sic coastal look, draw­ing in­spi­ra­tion from the north Nor­folk coast, where the busi­ness is based. Made from or­ganic cot­ton with a re­laxed uni­sex style and fit, it will quickly be­come a wardrobe must. Whale of a Time Cloth­ing, founded by de­signer El­lie Wales in 2015, is a keen sup­porter of the en­vi­ron­ment char­ity Surfers Against Sewage. “With my job, I’m lucky enough to get to travel across the UK and abroad, and our beaches are some of the most beau­ti­ful in the world,” she says. “We want to help keep them look­ing that way so are de­lighted to be sup­port­ing the SAS 250 Club, a pow­er­ful net­work of lead­ers driv­ing for­ward a move­ment for change.”

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