Time is money

James Hawkins ex­plains how the right watch can be a great in­vest­ment

EDP Norfolk - - Valuations - James Hawkins Juels’ Ltd, Nor­wich juel­slim­ited.co.uk juel­[email protected] 01603 666373

Ihave pre­vi­ously ex­plained how the pre-owned watch mar­ket has been re­ju­ve­nated due to the de­mand for qual­ity time pieces. Sup­ply and de­mand will al­ways make for a mar­ket­ing coup but the global ex­perts for the world’s most pres­ti­gious watch man­u­fac­tur­ers pre­dict a rise in the pre-owned mar­ket be­tween 8% and 12% in the next fi­nan­cial year.

To put this into con­text that out-strips most in­vest­ments on the com­mod­ity mar­ket. The re­cent surge in prices has at­tracted col­lec­tors and in­vestors alike and the price bub­ble does not ap­pear to be burst­ing any time soon.

Clever mar­ket­ing and lim­ited edi­tions have led to a two-year wait­ing list on some pres­ti­gious mod­els. In­vestors are sim­ply putting cer­tain watches di­rectly into the safe, col­lec­tors are cling­ing onto their time­pieces and a vac­uum has oc­curred. We have even seen a brand new £7,000 watch sell the very next day, ad­ver­tised as a pre-owned model, for £13,000.

Roy­alty, glob­ally-recog­nised sports stars, celebri­ties and icons from stage and screen have all en­dorsed fa­mous brand watches, adding a touch of de­sir­abil­ity and glam­our to own­ing a pres­ti­gious time piece. For years the rich and fa­mous have in­dulged us with watch mar­ket­ing mak­ing it de­sir­able to wear a fa­mous brand; Humphrey Bog­art, Lau­ren Be­call, Princess Grace of Monaco, Elvis and Sterling Moss have all ad­vo­cated cer­tain brands.

Mod­ern day su­per­star Usain Bolt is the face for Hublot and was even the guest of hon­our for its launch of its new man­u­fac­tur­ing fa­cil­ity over­look­ing Lake Geneva. Kate Winslet rep­re­sents Longines, Ryan Reynolds wears a Pi­aget, Roger Fed­erer is of­ten seen putting on his Rolex watch im­me­di­ately after a vic­tory and many celebri­ties like to be pic­tured wear­ing one.

Patek Philippe has al­ways had a spe­cial sta­tus with col­lec­tors and in­vestors alike. The Stern fam­ily have stated “You don’t own a Patek, you are merely the cus­to­dian for the next gen­er­a­tion.”

The un­veil­ing of its Cala­trava, Aqua­naut and Nau­tilus ranges from 1976 to the present chrono­graphs have meant this mon­u­men­tal pres­ence in the horol­ogy world goes on break­ing world records set for pre-owned time pieces. At auc­tion in 2016 the chronograp­h dated 1943 with ref­er­ence num­ber 1518 in­cor­po­rat­ing the moon phases and per­pet­ual cal­en­dar fetched $11 mil­lion.

The top in­vest­ment brands at present are Rolex which will al­ways be the pre­ferred go-to brand, but spare a thought for ex­quis­ite time pieces from Hublot, Cartier, Patek Philippe, Omega, Breitling and Pi­aget. Juels’ Lim­ited can help and in­form you on the cur­rent watch mar­ket, as­sist with any pur­chase in­quiries and is al­ways in­ter­ested in in­creas­ing its ex­ten­sive pre-owned stock. If you are look­ing to up­grade, ex­change or sell your qual­ity watch please call James at Juels’ Lim­ited.

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