EDP Norfolk - - Property - Mike Rix, Sav­ills Nor­wich 01603 229 229.

Now that it’s get­ting warmer, the mar­ket is busy catch­ing up. Bet­ter weather also means bet­ter photograph­y: many peo­ple hold off sell­ing un­til they can get the best pos­si­ble images.

In­deed, my ad­vice for any­one plan­ning a move in the next year is to take the pho­tos now. That way, if you de­cide to sell in the au­tumn or win­ter, you won’t be de­layed by the one fac­tor that is out of our con­trol: the weather.

Bear in mind that although the height of sum­mer prob­a­bly gives us the best of the sun­shine, flowerbeds and lawns can look a bit sad and scorched by then.

There’s no doubt that good photograph­y is ab­so­lutely key to a sale. With al­most every prop­erty avail­able on the in­ter­net to view and com­pare with oth­ers at the click of a but­ton, each has a sec­ond, per­haps two at most, to make an im­pres­sion.

Strong photograph­y also adds a new el­e­ment to the mar­ket­ing cam­paign, open­ing up op­por­tu­ni­ties for ed­i­to­rial and ex­po­sure through so­cial me­dia plat­forms such as In­sta­gram.

As agents, we need the photograph­y to drive buy­ers to pick up the phone, so we can do our job and sell the view­ing.

So one of the key fac­tors when choos­ing an agent should be to look at their of­fer­ing on­line and en­sure you find one that uses pho­to­graphs of well-lit rooms taken from the best an­gles and, where pos­si­ble, the front of the house is in full sun­light. So plan ahead and strike while the iron – and the sun – is hot.

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