Jewels for charity
James reveals an exciting new project which will help raise funds for the air ambulance
Juels’ Limited has been trading for many years with Birmingham’s Jewellery Quarter, building up relationships and forging trade links. One such friendship has brought about a unique opportunity for a local charity.
Neil Grant is the director of Crescent Silver, one of the country’s leading silver manufacturers. Mr Grant has over 30 years’ experience in the trade. The company produces designs using castings and stamping methods. Their heritage machines played an integral role in the industrial revolution during the late 18th and 19th centuries.
They continue working in traditional manufacturing techniques and methods as well as the latest laser technology. The company uses a range of methods to create stamped objects and complex designs from signet rings to buttons, badges, gun stock plates and watch dials.
So I did not hesitate to seek the expert advice of Mr Grant who produces jewellery and bespoke items for the royal family and associated estates, leading car manufacturers, global companies and large corporations in the sporting and fashion industries. Mr Grant introduced me to the concept of producing some jewellery exclusively for the East Anglia Air Ambulance (EAAA).
The bespoke jewellery collection had to be instantly recognisable for the EAAA and incorporate and represent the charity brand. The rotor blade logo was chosen as the design, with enamelling to add a splash of colour and appeal to the design.
We have recently had several meetings with the EAAA head of direct marketing and support insight, Carolyn Causton. Following several of these lengthy brain-storming sessions, we embarked on producing several jewellery options to appeal to all age groups.
We took our ideas to Crescent Silver. Mr Grant and the team quickly gave us sound advice and started us off in the manufacturing process.
The initial die cast was in a base metal; this die then had to be approved prior to going through the hardening process to allow production to commence. We have now embarked on the production of the new jewellery range comprising of necklaces, lapel pins and badges with cufflinks and favours that can be used as wedding gifts, charms or for a multitude of uses. The designs are all fully hallmarked from the Birmingham Assay office and are on sale via the EAAA online shop and through their webpage.
Juels’ Limited has been fund raising for and promoting the EAAA for some time and we hope to continue to assist this worthiest of charities however we can.
ABOVE:Crescent Silver’s works