New gin, new look

EDP Norfolk - - FOOD BITES - bullardssp­ir­ ad­

Award-win­ning dis­tiller Bullards has un­veiled a new gin and a new look that harks back to its Nor­wich her­itage. Old Tom Gin is in­spired by a drink pop­u­lar in the late 18th and 19th cen­turies.

Bullards says it is ‘botan­i­cally sweet­ened with Nor­folk honey and smooth mango soft­ness at its core, over­laid with a spicy com­plex­ity that comes from pink pep­per.’ As we have yet to try it we’ll have to take their word for it.

The new bot­tles have been de­signed by Stranger & Stranger to rep­re­sent ‘The Spirit of Nor­wich’ and the brand’s strong ties to the city. The shape is in­spired by the iconic chim­ney that tow­ered over Bullards’ An­chor Brew­ery in West­wick Street.

The three gin flavours are dif­fer­en­ti­ated by colour and the fa­mil­iar ‘tipsy an­chor’ trade­mark takes pride of place on the bot­tle front.

The new flavour will join Bullards two other gins, Lon­don Dry and Straw­berry and Black Pep­per, in-store later this month. The new flavour is avail­able now from The Ten Bells in Nor­wich where Bullards gins are cur­rently dis­tilled on site.

Chair­man of Bullards, Rus­sell Evans, says; “We’re re­ally proud to be based in the same city that has been home to Bullards for over 180 years, and we want to share that Spirit of Nor­wich with peo­ple across the world. The new pack­ag­ing and bot­tles are a great way of pay­ing homage to the brand’s her­itage, along with a con­tem­po­rary twist that re­flects our high­end prod­uct. It gives us a re­freshed iden­tity that’s as unique as the flavours of our gin.”

Bullards has sub­mit­ted a plan­ning ap­pli­ca­tion for Crys­tal House on Cat­tle Mar­ket Street in Nor­wich to house a new still. The 600-litre cop­per still is cur­rently be­ing hand-made in Stuttgart, Ger­many and will en­able the com­pany to quadru­ple pro­duc­tion. Bullards plans to make the site a tourist at­trac­tion and des­ti­na­tion, of­fer­ing tours and tast­ings with a bar and restau­rant.

Mean­while, over the bor­der, Ad­nams has launched a new pink gin, with six botan­i­cals – ju­niper berries, or­ris root, co­rian­der seed, car­damom pod, sweet or­ange peel and hibis­cus flower with rasp­berry giv­ing it the right hue and a fruity zing.

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