A work of art

Build­ing up the lay­ers of any room de­sign is es­sen­tial, ac­cord­ing to Paula Gundry, whose de­sign stu­dio and store are lo­cated in the heart of Nor­wich city cen­tre

EDP Norfolk - - PROMOTION -

Art­work can be in­cred­i­bly per­sonal, and of­ten plays a key role in the homes of Paula Gundry’s clients. “It’s like the mas­cara and lip­stick of any room - it can bring an in­te­rior to life,” says Paula.

“Some clients have art­work which they love and we of­fer guid­ance as to how we can de­velop a room tak­ing in­spi­ra­tion from the colours within the art. Other de­sign schemes may have de­vel­oped through the use of tex­tures rather than colour, and are more sub­tle, in this in­stance we work with clients to get the mix of colour and tex­ture just right.

“It’s at the point of con­cept and devel­op­ment where we can spec­ify the type of dec­o­ra­tive art that will best re­flect the mood of the room, and in­deed the per­son­al­ity of our clients.”

Paula can com­mis­sion hand-painted art­work that is cre­ated in­di­vid­u­ally by artists based in the UK. Ev­ery­thing from size and depth of colour to fram­ing and fin­ish­ing is be­spoke.

“We have re­cently dis­played some pieces in our store and stu­dio that have been in­spired by the free­dom of Bauhaus sim­plic­ity,” says Paula. “The stylised palette can con­trast from thick Col­man’s Mus­tard yel­lows to soft lichen - these con­tem­po­rary art­works could be de­scribed as the punc­tu­a­tion marks of a room.”

There are many as­pects to con­sider as an in­te­rior de­signer, and room lay­out is of­ten where Paula and her team be­gin - how a room will flow and work is very im­por­tant. The lay­ers of de­tail - fur­ni­ture, tex­tiles, wall and floor cov­er­ings, light­ing and dec­o­ra­tive ob­jects and art­work – are where a room be­comes truly per­son­alised to the client.

“The level of de­mand on our ser­vice has in­creased dra­mat­i­cally over re­cent years,” says Paula. “To keep of­fer­ing the best ser­vice to our clients we’ve ex­panded our de­sign team and re­searched many new and ex­cit­ing com­pa­nies, in­clud­ing dec­o­ra­tive art, to add to our port­fo­lio of prod­ucts and ser­vices.

“We plan to re-launch our web­site over the next few months, so it’s a very ex­cit­ing time for us and art will con­tinue to play a big part in it.”

“we’ve ex­panded our de­sign team”

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