Where to find af­ford­able sea­sonal fash­ion on­line

Keep­ing on top of cur­rent fash­ion trends can be time consuming and ex­pen­sive, but it doesn’t have to be. Lorna No­taras from on­line fash­ion bou­tique Born El­e­gant tells us how to make the most of sea­sonal style

EDP Norfolk - - PROMOTION -

What in­flu­ences fash­ion trends?

Cul­ture, his­tory and art as well as celebrity street style, so­cial me­dia and of course, the sea­sons, can all have an in­flu­ence on trends in fash­ion, cre­at­ing an ex­cit­ing and ever-evolv­ing stream of sar­to­rial in­spi­ra­tion.

Born El­e­gant is an on­line shop that sources the best fash­ion styles from the high street, on­line and mail or­der. Each care­fully se­lected item works like a de­signer piece but comes without the ex­pen­sive price tag. Owner Lorna No­taras ex­plains, “Born El­e­gant is about help­ing peo­ple dress and de­sign their homes in such a way that they look glam­orous and so­phis­ti­cated but it’s af­ford­able.”

Find­ing new sea­sonal fash­ion trends

The in­ter­net is a great place to search for new fash­ion trends. There is an abun­dance of fash­ion ob­sessed peo­ple who blog about their new favourite fash­ion finds which can inspire a whole new sea­sonal look for you.

How­ever, fol­low­ing so many in­flu­encers is time consuming. Find­ing that per­fect piece can be tricky though, so it is worth­while seek­ing help from a one stop shop, an on­line bou­tique that cu­rates, ed­its and cor­re­sponds with sea­sons and new trends. Born El­e­gant is such a place.

Born El­e­gant brings to­gether the best of the sea­sons with its ed­its such as ‘Here comes the sun’, a se­lec­tion of sum­mer cloth­ing and beach­wear. Low cost clothes don’t have to com­pro­mise on qual­ity, as Lorna ex­plains: “In­stead of hav­ing to look through all the dif­fer­ent brand web­sites to see what they have, we have al­ready sifted through and found items that look ex­pen­sive and so­phis­ti­cated - but won’t break the bank.

“One of our best fea­tures is the abil­ity to search our web­site by brand, prod­uct and price, help­ing to find the right items for you.”

How to save money on fash­ion trends

We all want to look like we’ve stepped out of a fash­ion mag­a­zine but we don’t want to pay ex­tor­tion­ate amounts for the plea­sure. In or­der to save money on clothes, it’s best to look around the shops and seek ideas on­line for the best styles and pieces that suit your shape.

If you know what will be ‘in’ for next sea­son (au­tumn win­ter 2019) source the look now and you may be able to pick up a few ‘on trend’ pieces that can go from this sea­son to the next in the sale. Born El­e­gant will pub­lish shortly the fash­ion trends for au­tumn/ win­ter 2019 in the Jour­nal section.

There are many other great jour­nals to read for par­ents and those join­ing the job mar­ket such as ‘How to dress and im­press at in­ter­view’ – a great guide if you are job-hunt­ing!

Not only can the items on Born El­e­gant be sorted by item and price, they are also con­tin­u­ously up­dated.

Sales are automatica­lly added to the site from the re­spec­tive brands so you won’t miss a deal when shop­ping.

The web­site’s wish list fea­ture also al­lows shop­pers to keep tabs on their favourite pieces mak­ing it eas­ier to com­pare and shop.

Visit the Born El­e­gant web­site for a cu­rated se­lec­tion of some of the best high street and on­line brands for home­ware and cloth­ing se­lected for women, men, teens and chil­dren. En­joy the jour­nal pages for fash­ion and life­style tips.

We all want to look like we’ve stepped out of a fash­ion mag­a­zine but we don’t want to pay ex­tor­tion­ate amounts for the plea­sure


ABOVE: Lorna No­taras, founder of Born El­e­gant

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