Gaining the Upper Hand
EDP Norfolk Magazine learn from leading property expert Will Heigham of Garrington about how he provides his clients with a competitive edge when finding their next home
How do you assist your clients?
Last year there was a shortage of premium properties available for sale, and I feel that the same trend has continued this year. Giving clients access to off-market opportunities is seen by many buyers as a major benefit of working with a Property Finder. We either source these through the established relationships we have with selling agents and local business contacts, or directly with homeowners looking to sell their home away from the public eye. Other clients value our expertise with regard to pricing, as on some occasions estate agents (and sellers) can become over optimistic with their valuations (and expectations). All offers made on behalf of clients for a property are supported with a detailed analysis of comparable properties and local knowledge, so buyers can be confident that they are paying a price which is sensible relative to market conditions.
Can’t people just do this themselves?
Yes of course, people can and do buy property for themselves. However, a good analogy is using an accountant to complete your tax return – this is something most of us are capable of doing, but it takes an awful long time and using an expert can provide financial benefits that far outweigh the fees. Using a Property Finder can be very similar. Buying property is something Garrington do every day, we have the right contacts and tend to look at property in a much more objective, practical and unemotional manner than many buyers. All this is essential when weighing up the relative merits of a property, handling the negotiations and navigating the difficult and often tense period during conveyancing.
Do you just find property or are there other services you offer?
Garrington’s expertise covers all aspects of buying and selling residential property for private and investment purposes. From our humble beginnings when Phil Spencer from ‘Location, Location, Location’ founded the firm before TV fame, the company has grown to become a national business offering residential property advice to both buyers and sellers alike. Having historically helped just buyers our role has evolved to ‘trusted advisor’ which frequently encompasses all elements of a property move and indeed onward home ownership, akin to other professionals like solicitors or financial advisors who can help with a multitude of matters related to their specialist sector. Whilst this doesn’t mean we sell property (we don’t), we are able to advise homeowners on the best strategy to sell their home, whether it be through an agent where we assist in the selection and formation of the sales strategy as well as overseeing the whole sales cycle or selling privately through an off-market approach.
What’s the biggest benefit of people using your service?
The short answer is ‘it depends’ and will always be reliant upon market conditions and what a client is looking to achieve. A common theme for most clients is that they wish to save time and money, and like the fact that they have somebody looking after their best interests who is not conflicted by trying to sell them anything. The nature of how we work with clients locally, and indeed across the UK, is that we take time to fully understand a client’s needs and recommend solutions and properties based on research and a sound logic. Whilst the internet has helped house-hunters in various ways, clients express how they feel they are ‘drowning in information’ and are seeking some wisdom from somebody experienced to help filter options and guide them.
What’s your prediction for the Norfolk market for the rest of this year?
It is well known that markets do not like uncertainty and no more so than in the property market, where decisions affect, what for many, is their single most valuable asset. However, the good news is that there is growing evidence to suggest conditions are normalising and what is particularly evident in the Norfolk market is the increasing number of frustrated buyers that are no longer holding back and just want to get moving this summer.
If you are considering your moving options and would like more information on how Garrington can save you time and money, contact Will Heigham to arrange a no obligation meeting:
Will Heigham GARRINGTON