Deco show:

A ma­jor new ex­hi­bi­tion at the Sains­bury Cen­tre ex­plores the fab­u­lous style of Art Deco

EDP Norfolk - - INSIDE -

There’s a ma­jor new ex­hi­bi­tion in town all about Art Deco by the sea

One of the year’s most ex­cit­ing ex­hi­bi­tions opens this month at the Sains­bury Cen­tre for Vis­ual Arts in Nor­wich. Art Deco by the Sea is an ex­plo­ration of Bri­tish coastal cul­ture be­tween the wars and the Art Deco style.

The ex­hi­bi­tion will ex­plore how Art Deco trans­formed the Bri­tish sea­side in re­sorts like Hunstanton in a new age of mass tourism. It will ex­am­ine how coastal re­sorts were mod­ernised, how new re­sorts were es­tab­lished and how iconic ex­am­ples of Art Deco ar­chi­tec­ture from ho­tels and apart­ment blocks to cin­e­mas and amuse­ment parks al­tered the look of Bri­tish seafronts from the Mid­land Ho­tel in More­cambe to the vil­las of Frin­ton-on-Sea or Hunstanton.

The show will also ex­plore how the sea­side be­came a site for in­no­va­tive mod­ern man­u­fac­ture, fea­tur­ing companies such as Poole Pot­tery, ECKO ra­dios and Crysède tex­tiles, all known for their strik­ing mod­ern de­signs.

The 1920s and 30s also wit­nessed the ad­vent of the healthy body cul­ture, when sun­bathing, swim­ming and a host of other out­door ac­tiv­i­ties be­came fash­ion­able. The de­vel­op­ment of ameni­ties such as li­dos and golf cour­ses changed the look of sea­side re­sorts while hol­i­day camps such as But­lin’s pro­vided new types of hol­i­day ex­pe­ri­ence.

The show will look at coastal amuse­ments and ac­tiv­i­ties fea­tur­ing Art Deco fash­ion, and for the first time in­clud­ing the more ephemeral, pop­u­lar cul­ture of the sea­side such as cir­cuses, fair­grounds, plea­sure parks, fun fairs and il­lu­mi­na­tions.

It will in­clude around 150 works in all me­dia in­clud­ing paint­ings, posters, brochures, draw­ings, pho­to­graphs, fash­ion, fur­ni­ture, ceram­ics and tex­tiles and is drawn from public and pri­vate col­lec­tions in the UK.

Ghis­laine Wood, act­ing di­rec­tor of the Sains­bury Cen­tre and cu­ra­tor of the ex­hi­bi­tion says, “The ex­hi­bi­tion will ex­plore how Art Deco be­came the key style for plea­sure and leisure, trans­form­ing coastal re­sorts and com­ing to sym­bol­ise new val­ues for peo­ple ex­pe­ri­enc­ing new free­doms.

“Art Deco had enor­mous ap­peal for its glamour and ac­ces­si­bil­ity, which still at­tracts au­di­ences to­day.”

The Sains­bury Cen­tre is work­ing with ar­chi­tec­tural and her­itage con­sul­tancy prac­tice Pur­cell to pro­duce a brand new Art Deco map of East Anglia, to be launched along­side Art Deco by the Sea.

Art Deco by the Sea: Fe­bru­ary 9– June 14 sains­burycen­

Sum­mer by Thomas Mar­tine Ron­ald­son 1928 Oil on can­vas © Manch­ester Art Gallery, pur­chased from the artist in 1929

ABOVE: South­ern: Camp­ing Sites in South­ern Eng­land Pub­lished by South­ern Rail­way Poster 1935 © Na­tional Rail­way Mu­seum/Sci­ence & So­ci­ety Pic­ture Li­brary TOP (IN­SET): Leap­ing Deer vase, Carter, Stabler & Adams Ltd, Poole painted by Eileen Prangnell c.1935 © John Clark

The Four Stream­lin­ers by Tom Purvis, pub­lished by Lon­don and North East­ern Rail­way, printed by Jar­rold & Sons Ltd, 1937 © Na­tional Rail­way Mu­seum/Sci­ence & So­ci­ety Pic­ture Li­brary

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