SOHO HOUSE STYLE
This private members’ club’s properties have a global, yet homely style – now, you can get the look in your own abode
The private members’ club Soho House is probably one of the most internationally successful British exports around. With 18 outposts so far – from Malibu to Barcelona via Istanbul, and with houses in both Mumbai and Amsterdam to come next year – it’s made its name providing people in the creative industries with homes from home around the globe. And cleverly, that sense of home is tailored to reflect each locale. In other words, Soho House Barcelona is not only recognisable as belonging to the Soho House brand ( by way of its easy comfort, velvet upholstery and button-backed sofas), but it has a Spanish flavour, too – think coffered ceilings, wood panelling and patterned fabrics and tiles. Similarly, Soho House Chicago is – in the words of the brand’s design director Linda Boronkay (above) – ‘very glamorous’, Soho Farmhouse in Oxfordshire is ‘rustic, cosy and comfortable’ and Soho House New York is ‘contemporary and fresh’.
Now, fans of the brand’s aesthetic can get the look in their own homes with the launch of its homeware range, Soho Home, which occupies a large physical shop space in Liberty London and can also be bought on the department store’s website. The collection is in response, says Linda, to members constantly asking where to buy pieces they’d loved in the various houses. We asked Linda to share her favourite products and her tips for making our homes our own, as well as the secret to the Soho House formula (sohohouse.com). ➤
From top A room in Soho Farmhouse. ‘Reade’ brushed brass wall light, £275. ‘Betsy’ armchair in ‘Navy Velvet’, £1,300. ‘Logan’ rug, from £545. ‘Murcott’ jute square floor cushion, £140. ‘Simcoe’ throw in ‘Oatmeal’, £95