SOHO HOUSE STYLE
So, what are the key ingredients of the Soho House look? It’s all about casual comfort and intimacy, tactility, warmth, and generous proportions for the furniture. Around 30–40 per cent of our pieces are vintage finds from markets all over the world. We’re also careful about the way we light each house, so that we can create different moods throughout the day. It has to be warm, with everything on dimmer switches. There are no strict standards or rules, though – it keeps evolving. How do you achieve a balance between traditional
and contemporary? We design a lot of our own furniture in-house, so we can give it a modern spin with the finishes, fabrics and colours we choose. Then we pick the most successful pieces to be part of our Soho Home collection. Which are your personal favourite pieces? I love the ‘Spoon’ armchairs from our Soho Farmhouse collection and the ‘Sofia’ footstool from Barcelona, and I think our iconic ‘Chesterfield’ sofas are a great starting point for any home. My own home is quite eclectic and filled with antiques, but I also have a lot of the bedlinens, made for us by Frette – and, of course, our bath robes! And your personal tips for making home your own?
Layers! Furniture might make up the key components of a room, but you have to add in meaningful objects, too – books, art and accessories, the things that make your home a personal experience. It also helps to have a focal point to hang a scheme together. This could be an amazing wallpaper, a feature light, or anything that gives structure and meaning to a space – think of it as the jewel of your room.