SOHO HOUSE STYLE

ELLE Decoration (UK) - - Style Des Ign -

So, what are the key in­gre­di­ents of the Soho House look? It’s all about ca­sual com­fort and in­ti­macy, tac­til­ity, warmth, and gen­er­ous pro­por­tions for the fur­ni­ture. Around 30–40 per cent of our pieces are vin­tage finds from mar­kets all over the world. We’re also care­ful about the way we light each house, so that we can cre­ate dif­fer­ent moods through­out the day. It has to be warm, with ev­ery­thing on dim­mer switches. There are no strict stan­dards or rules, though – it keeps evolv­ing. How do you achieve a bal­ance be­tween tra­di­tional

and con­tem­po­rary? We de­sign a lot of our own fur­ni­ture in-house, so we can give it a mod­ern spin with the fin­ishes, fab­rics and colours we choose. Then we pick the most suc­cess­ful pieces to be part of our Soho Home col­lec­tion. Which are your per­sonal favourite pieces? I love the ‘Spoon’ arm­chairs from our Soho Farm­house col­lec­tion and the ‘Sofia’ foot­stool from Barcelona, and I think our iconic ‘Ch­ester­field’ so­fas are a great start­ing point for any home. My own home is quite eclec­tic and filled with an­tiques, but I also have a lot of the bed­li­nens, made for us by Frette – and, of course, our bath robes! And your per­sonal tips for mak­ing home your own?

Lay­ers! Fur­ni­ture might make up the key com­po­nents of a room, but you have to add in mean­ing­ful ob­jects, too – books, art and ac­ces­sories, the things that make your home a per­sonal ex­pe­ri­ence. It also helps to have a fo­cal point to hang a scheme to­gether. This could be an amaz­ing wall­pa­per, a fea­ture light, or any­thing that gives struc­ture and mean­ing to a space – think of it as the jewel of your room.

From top A room in Babing­ton House in Som­er­set (one of Soho House’s prop­er­ties). ‘Ch­ester­field’ sofa in ‘Bur­gundy Mo­hair’, £3,895. ‘Ernest’ ot­toman in ‘Chest­nut Leather’, £495. ‘Hal­sted’ floor lamp, £195. Soho Farm­house robe, £60. ‘1960s’ rat­tan chair,...

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