PRINTED VEL­VET The fab­ric of the mo­ment is now cooler than ever

The tex­tile of the mo­ment is now punchier, pat­terned and more pop­u­lar than ever

ELLE Decoration (UK) - - Contents -

In re­cent sea­sons, vel­vet has been dom­i­nat­ing

the in­te­rior de­sign world, grac­ing ev­ery­thing from high-end upholstery to high-street ac­ces­sories. While the su­per-soft fab­ric has in fact been around since 2000BC – it was orig­i­nally made us­ing silk, and as­so­ci­ated with no­bil­ity and un­apolo­getic lux­ury – it is get­ting a fresh boost this year, thanks to the rapid rise of ex­cit­ing new printed ver­sions.

Ad­vances in dig­i­tal print­ing have al­lowed for more elab­o­rate pat­terns on the fab­ric. With tra­di­tional tech­niques for pro­duc­ing vel­vets, de­sign­ers were re­stricted to just a few colours. Now, though, there are no lim­its, and pat­terns can be much larger and more in­tri­cate than ever be­fore – no longer con­fined by a print­ing screen, de­signs can fill the length and breadth of the cloth. Brands tak­ing full ad­van­tage of these free­doms in­clude Pierre Frey (pier­refrey.com), which has cre­ated the retro-coloured, geo­met­ric ‘True Vel­vet’ col­lec­tion with In­dia Mah­davi, and Os­borne & Lit­tle – its Ital­ian-in­spired ‘Tor­cello’ vel­vet from the ‘Palazzo’ col­lec­tion (pic­tured, from £135 per me­tre; os­borne­an­dlit­tle.com) is a riot of pat­tern and colour.

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