PRINTED VELVET The fabric of the moment is now cooler than ever
The textile of the moment is now punchier, patterned and more popular than ever
In recent seasons, velvet has been dominating
the interior design world, gracing everything from high-end upholstery to high-street accessories. While the super-soft fabric has in fact been around since 2000BC – it was originally made using silk, and associated with nobility and unapologetic luxury – it is getting a fresh boost this year, thanks to the rapid rise of exciting new printed versions.
Advances in digital printing have allowed for more elaborate patterns on the fabric. With traditional techniques for producing velvets, designers were restricted to just a few colours. Now, though, there are no limits, and patterns can be much larger and more intricate than ever before – no longer confined by a printing screen, designs can fill the length and breadth of the cloth. Brands taking full advantage of these freedoms include Pierre Frey (pierrefrey.com), which has created the retro-coloured, geometric ‘True Velvet’ collection with India Mahdavi, and Osborne & Little – its Italian-inspired ‘Torcello’ velvet from the ‘Palazzo’ collection (pictured, from £135 per metre; osborneandlittle.com) is a riot of pattern and colour.