PATTERN I TY+ JOHN LEWIS This new collaboration should be at the top of your shopping list
Be sure to snap up these monochromatic designs, the result of cult pattern brand Patternity’s latest high-street partnership
‘ We want to use pattern to encourage people to slow down, be more mindful
and appreciate the world around them,’ says Anna Murray, one half of the pattern brand founded by herself and Grace Winteringham in 2009. Patternity began as a blog and evolved into the world’s leading online pattern image archive, as well as an award-winning creative studio and consultancy. Its founders explore the patterns they find in everyday life – from tiny details, such as cracks in a pavement, to large-scale repeats in architecture – using them to inspire more considered living.
Patternity first came into contact with John Lewis’s head of design, Philippa Prinsloo, when she visited the brand’s immersive ‘Monochrome Play House’ exhibition at London Design Festival in 2015. ‘I was intrigued by their commitment to use pattern, materials and products as a means to promote positive living,’ Prinsloo tells us. ‘I love the calm and purpose that’s inherent to their use of pattern.’ Those qualities are both apparent in this collection, the first collaboration to bridge John Lewis’s home and fashion departments, with the likes of rugs, cushions, bedding and throws joined by dresses and gym wear. There are more than 100 pieces in total, creating a 360-degree world, covered in geometric shapes and flowing, water-like patterns. ‘The pieces are all unique, designed to work as standalone statements or as part of a full-on, pattern-abundant experience,’ says Winteringham.
Mindfulness is at the centre of the collection, which began with the two design teams meeting for a meditation session. ‘The pattern of our lives is shaped by objects, places and the spaces we inhabit – this collection is a celebration of that,’ explains Murray. ‘ We’re excited to see how people will design their own positive pattern spaces using these pieces.’ ( johnlewis.com)
‘THE PIECES WORK AS STANDALONE STATEMENTS OR AS PART OF A PATTERNABUNDANT EXPERIENCE’