PAT­TERN I TY+ JOHN LEWIS This new col­lab­o­ra­tion should be at the top of your shop­ping list

Be sure to snap up these monochro­matic de­signs, the re­sult of cult pat­tern brand Patternity’s lat­est high-street part­ner­ship

ELLE Decoration (UK) - - Contents -

‘ We want to use pat­tern to en­cour­age peo­ple to slow down, be more mind­ful

and ap­pre­ci­ate the world around them,’ says Anna Mur­ray, one half of the pat­tern brand founded by her­self and Grace Win­ter­ing­ham in 2009. Patternity be­gan as a blog and evolved into the world’s lead­ing on­line pat­tern im­age ar­chive, as well as an award-win­ning cre­ative stu­dio and con­sul­tancy. Its founders ex­plore the pat­terns they find in ev­ery­day life – from tiny de­tails, such as cracks in a pave­ment, to large-scale re­peats in ar­chi­tec­ture – us­ing them to in­spire more con­sid­ered liv­ing.

Patternity first came into con­tact with John Lewis’s head of de­sign, Philippa Prinsloo, when she vis­ited the brand’s im­mer­sive ‘Mono­chrome Play House’ ex­hi­bi­tion at Lon­don De­sign Fes­ti­val in 2015. ‘I was in­trigued by their com­mit­ment to use pat­tern, ma­te­ri­als and prod­ucts as a means to pro­mote pos­i­tive liv­ing,’ Prinsloo tells us. ‘I love the calm and pur­pose that’s in­her­ent to their use of pat­tern.’ Those qual­i­ties are both ap­par­ent in this col­lec­tion, the first col­lab­o­ra­tion to bridge John Lewis’s home and fash­ion de­part­ments, with the likes of rugs, cush­ions, bed­ding and throws joined by dresses and gym wear. There are more than 100 pieces in to­tal, cre­at­ing a 360-de­gree world, cov­ered in geo­met­ric shapes and flow­ing, wa­ter-like pat­terns. ‘The pieces are all unique, de­signed to work as stand­alone state­ments or as part of a full-on, pat­tern-abun­dant ex­pe­ri­ence,’ says Win­ter­ing­ham.

Mind­ful­ness is at the cen­tre of the col­lec­tion, which be­gan with the two de­sign teams meet­ing for a med­i­ta­tion ses­sion. ‘The pat­tern of our lives is shaped by ob­jects, places and the spa­ces we in­habit – this col­lec­tion is a cel­e­bra­tion of that,’ ex­plains Mur­ray. ‘ We’re ex­cited to see how peo­ple will de­sign their own pos­i­tive pat­tern spa­ces us­ing these pieces.’ ( john­


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