Meet Ket­tal, the out­door fur­ni­ture brand that aims to turn the garden into the most stylish space in any home

ELLE Decoration (UK) - - Contents -

We chat to Alice Black, co-di­rec­tor of Lon­don’s De­sign Mu­seum, about what’s in­spir­ing her, as well as taking a closer look at two rev­o­lu­tion­ary fur­ni­ture brands: GHYCZY and Ket­tal

Founded in 1966 by Manuel Alorda, Barcelona-based brand Ket­tal’s bound­ary-push­ing de­signs have been trans­form­ing out­door fur­ni­ture for 50 years. In ad­vance of garden party sea­son, we talk to the com­pany’s vice pres­i­dent, Alex Alorda.

How has work­ing with big-name de­sign­ers shaped the brand?

Our first de­signer item was the ‘Os­car’ chair, cre­ated by Os­car Tus­quets in 1994, but the big­gest step forward came in 2006 with Pa­tri­cia Urquiola’s ‘Maia’ col­lec­tion – it rein­vented out­door fur­ni­ture. The in­ter­wo­ven de­sign was full of en­ergy, char­ac­ter and was dif­fer­ent to any­thing seen on the mar­ket be­fore. It marked the start of a new phase – we be­gan to work with more de­sign­ers, such as Jasper Mor­ri­son, Hella Jon­gerius, Ro­nan and Er­wan Bouroul­lec and Doshi Le­vien. Is in­no­va­tion im­por­tant to Ket­tal? We ac­tively seek out new ma­te­ri­als and ways to pro­duce our col­lec­tions. Our most ground­break­ing pieces have to be our fab­rics, such as ‘Nido d’ape’ by Pa­tri­cia Urquiola. A three-di­men­sional fab­ric cre­ated as a re­sult of more than two years of re­search, it’s breath­able, wash­able and re­sists fric­tion and the el­e­ments. Tell us about the de­sign process… The hu­man fac­tor is very im­por­tant in our fac­tory – man­ual pro­cesses take pri­or­ity over the me­chan­i­cal. Eighty five per cent of Ket­tal’s prod­ucts are hand­made and we do things that wouldn’t be pos­si­ble on a nor­mal pro­duc­tion line. For the Bouroul­lec broth­ers’ ‘Stampa’ chair, we com­bined six dif­fer­ent man­u­fac­tur­ing tech­niques, tra­di­tional and new, us­ing all the knowl­edge we’ve built up over 50 years. What’s new? Doshi Le­vien has re­designed the ropes that are a quin­tes­sen­tial part of many of Ket­tal’s prod­ucts. Its ‘Bela Ropes’ range and ‘Par­al­lel’ fab­rics – which have a weave that al­lows sun­light to pass through and cast a pat­terned shadow – will both be used across all our new col­lec­tions. Also, ex­pect to see even more col­lab­o­ra­tions with reg­u­lar and new de­sign­ers ( ket­

Clockwise from be­low

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