MINEHEART

Vanessa Battaglia and Bren­dan Young are the founders of this mul­ti­dis­ci­plinary de­sign stu­dio in Cam­bridge. Pas­sion­ate sup­port­ers of Bri­tish craft, the duo tell playful sto­ries through their de­signs

ELLE Decoration (UK) - - Decorating -

The name Mineheart is in­spired by the Shake­spear­ian quote ‘Mine eye and heart...’ sym­bol­is­ing stu­dio founders Battaglia and Young’s love for the tra­di­tional and eye for the con­tem­po­rary. Af­ter launch­ing in 2011 from a garage in Young’s mother’s back gar­den (they have since moved to a larger space near Cam­bridge), the duo be­gan by cre­at­ing light­ing and fur­ni­ture de­signs, only branch­ing into de­sign­ing wall­pa­per and rugs when they bought their first house.

‘ We couldn’t find a wall­pa­per that we liked enough, so we took a photo of all our old books and stuck that to the wall,’ says Battaglia. ‘I sent a pho­to­graph of the re­sult to ELLE Dec­o­ra­tion and they fea­tured it. Peo­ple started try­ing to or­der it, but it didn’t even ex­ist yet.’ As more and more peo­ple or­dered the pa­per, the cou­ple de­cided to add more de­signs. ‘Some are pic­tures from our trav­els. In Bruges, we pho­tographed pan­elling, book­shelves and wrought iron – they are still our best­sellers.’ The ma­jor­ity of the brand’s de­signs are toned down to soft mono­chrome. ‘ We are quite min­i­mal, but not ac­tu­ally Min­i­mal­ist,’ says Bren­dan.

‘Af­ter we de­sign a pat­tern, we try it out in a vir­tual room. We ques­tion if some­one could use it in a liv­ing space, or if we our­selves would use it in our own house,’ says Vanessa. Bren­dan adds: ‘ You have to ig­nore whether some­thing is com­mer­cial or not and just go with your gut re­ac­tion.’ mineheart.com

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