STYLE YOUR HOME LIKE THE NED
Soho Home has released a brand new collection based on the old-world luxury of its newest London hotel – already the capital’s hottest venue
When designer Adam Greco, along with his colleagues Alice Lund and Rebecca King, began work on the interior of The Ned (located in the Sir Edwin Lutyens-designed former Midland Bank) over four years ago, owner Nick Jones’ brief was for faded glamour.
‘ We designed The Ned to feel not only like a grand hotel, but to also have the comfort of an old country house,’ says Greco. ‘It’s unabashedly ornate, taking on traditional, formal styles in a louche way.’
Fans of the hotel can achieve its luxurious look at home with Soho Home’s accompanying collection. Highlights include stylish ironframed beds and headboards upholstered in William Morris fabrics (inspired by the look of the first-class cabins on the Titanic), velvet sofas with pleated backs and Art Deco-style mirrors. Every detail is considered, from the bankers’ green used for the reworked archive pattern on the ‘Burleigh’ china to the pick of sumptuous dusty pink, teal and burnt orange shades for the cushions (sohohome.com).
‘ We designed The Ned to feel not only like a grand hotel, but to have the comfort of an old country house’