STYLE YOUR HOME LIKE THE NED

Soho Home has re­leased a brand new col­lec­tion based on the old-world lux­ury of its new­est Lon­don ho­tel – al­ready the cap­i­tal’s hottest venue

ELLE Decoration (UK) - - Style -

When de­signer Adam Greco, along with his col­leagues Alice Lund and Re­becca King, be­gan work on the in­te­rior of The Ned (lo­cated in the Sir Ed­win Lu­tyens-de­signed for­mer Mid­land Bank) over four years ago, owner Nick Jones’ brief was for faded glam­our.

‘ We de­signed The Ned to feel not only like a grand ho­tel, but to also have the com­fort of an old coun­try house,’ says Greco. ‘It’s un­abashedly or­nate, tak­ing on tra­di­tional, for­mal styles in a louche way.’

Fans of the ho­tel can achieve its lux­u­ri­ous look at home with Soho Home’s ac­com­pa­ny­ing col­lec­tion. High­lights in­clude stylish iron­framed beds and head­boards up­hol­stered in Wil­liam Mor­ris fab­rics (in­spired by the look of the first-class cab­ins on the Ti­tanic), vel­vet so­fas with pleated backs and Art Deco-style mir­rors. Ev­ery de­tail is con­sid­ered, from the bankers’ green used for the re­worked ar­chive pat­tern on the ‘Burleigh’ china to the pick of sump­tu­ous dusty pink, teal and burnt or­ange shades for the cush­ions (so­ho­home.com).

‘ We de­signed The Ned to feel not only like a grand ho­tel, but to have the com­fort of an old coun­try house’

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