Sticky tape

Pat­tern, colour, no com­mit­ment – Ja­pan’s new in­te­ri­ors craze is tak­ing over the UK

ELLE Decoration (UK) - - Contents -

Pat­tern, colour, no com­mit­ment – Ja­pan’s new in­te­ri­ors craze is tak­ing over the UK

Dec­o­rat­ing trends don’t get much smarter than the lat­est craze from Ja­pan: Haru Stuck-on De­sign, which won a pres­ti­gious Red Dot De­sign Award last year. Its col­lec­tion of tapes – es­sen­tially, washi tape on a much larger scale – come in block colours and pat­terns that can be stuck onto al­most any sur­face in your home. Pro­duced and sold by Nitto (a com­pany that has been mak­ing ad­he­sive tapes since 1918), the brand launched in the UK dur­ing this year’s Clerken­well De­sign Week, when it tasked French stu­dio Aurélie An­drès with cre­at­ing a large-scale mu­ral us­ing the tape.

Since then, Bri­tish de­sign fans have been em­brac­ing the new way to dec­o­rate. Opt for over­lap­ping stripes, cre­ate your own art­works, or even use the tape to di­vide smaller spa­ces into dif­fer­ent zones. Best of all, if you feel like a change, you can just peel it off – it leaves no trace on any sur­face. The de­signs come in eight colour pal­ettes – from the pink and red shades in ‘Lip Stick’ to the spec­trum of blues in ‘End­less Ocean’ – as well as a wide se­lec­tion of mono­chrome graphic pat­terns. From £11 for ten me­tres ( haru-stuckon­de­sign.com; nit­toon­li­neshop.eu).

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