The re­vival Fur­ni­ture brand Es­tab­lished & Sons is back, with a re­newed fo­cus on strong, orig­i­nal de­sign

With for­mer co-founder Se­bas­tian Wrong back at the helm, this Bri­tish brand is cre­at­ing a new iden­tity, fo­cus­ing on crafts­man­ship and orig­i­nal­ity

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Ear­lier this year, just as the de­sign in­dus­try was won­der­ing whether the 13-year-old fur­ni­ture brand Es­tab­lished & Sons had had its day, it un­veiled a new col­lec­tion – its first in four years. The firm’s trio of en­thu­si­as­tic new own­ers have kept things sim­ple, in­clud­ing just two lights, two so­fas and a chair. Each piece’s de­sign is sub­tle, re­strained, el­e­gant and con­sid­ered.

Once known for its bold and bom­bas­tic ap­proach to cre­at­ing ex­per­i­men­tal, of­ten high-end pieces, which at­tracted big-name de­sign­ers such as Ter­ence Woodgate, Zaha Ha­did and Bar­ber & Os­gerby, as well as of­fer­ing a plat­form to emerg­ing tal­ents such as Jaime Hayón and Raw Edges, Es­tab­lished & Sons has taken stock and adopted a more cau­tious path. Gone is the over-spend­ing on slick brand­ing and big, ex­trav­a­gant par­ties – there’s now a fo­cus on com­mer­cially vi­able prod­ucts at more af­ford­able prices. What re­main ex­actly the same, how­ever, are the brand’s core val­ues: fine crafts­man­ship, beau­ti­ful ma­te­ri­als, cut­ting-edge man­u­fac­tur­ing pro­cesses and, of course, truly orig­i­nal de­sign.

The com­pany’s no­table change of di­rec­tion is largely down to one of Es­tab­lished & Sons co-founders, Se­bas­tian Wrong, who, hav­ing left in 2012 to head up Dan­ish brand Hay, is now back at the helm as de­sign di­rec­tor. Armed with a new wealth of busi­ness ex­pe­ri­ence, as well as a heart­felt con­fi­dence in the com­pany, Wrong quite rightly pre­dicts a bright fu­ture.

‘Es­tab­lished & Sons did a re­mark­able thing in a short space of time, which ev­ery­one in the in­dus­try re­spected,’ Wrong ex­plains. ‘ We were very cre­ative and free-spir­ited. We brought en­ergy to what we were do­ing. At the end of the day, though, it comes down to the prod­ucts. We are in the busi­ness of mak­ing and sell­ing prod­ucts, so you have to strip things back and get sen­si­ble.’

This new, sen­si­ble out­look not only means safe­guard­ing the com­pany’s im­pres­sive back cat­a­logue of more than 200 pieces from 50 de­sign­ers, but also care­fully adding to it. Re­cent de­signs in­clude the 1980s-feel ‘Bar­bican’ chaise longue by Kon­stantin Gr­cic, the pared-back ‘Cas­sette’ sofa by the Bouroul­lec broth­ers, ‘Mauro’, a tim­ber chair de­signed in the 1970s by the now 87-yearold de­signer Mauro Pasquinelli, and the ‘Filigrana’ Mu­rano glass pen­dant lights ( below) by Wrong him­self, while new­comer Dim­itri Bäh­ler has cre­ated ‘Light Light’ floor lamps with washi pa­per shades. All in all, it’s a pos­i­tive fresh start. es­tab­lishedand­ Turn the page to see all prod­ucts men­tioned


Se­bas­tian Wrong and the ‘Filigrana’ pen­dant lights he de­signed for Es­tab­lished & Sons

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