In con­ver­sa­tion with Faye Toogood The de­signer re­flects on in­spi­ra­tions and the fu­ture

The mav­er­ick, multi-dis­ci­plinary de­signer’s stu­dio turns ten this year, and con­tin­ues to push the bound­aries of de­sign. Here, she re­flects on her in­spi­ra­tions and what the fu­ture might hold

ELLE Decoration (UK) - - News - Words CHAR­LOTTE BROOK

‘Ide­scribe them as my mis­fits,’ Faye Toogood laughs. She’s talk­ing about the em­ploy­ees who work at her Lon­don stu­dio – but, com­ing from the Bri­tish en­trepreneur who has de­fined her­self as a ‘poly­math tin­ker’, this is far from an in­sult. Rather, it’s grat­i­fy­ingly non-hr-ap­proved praise from the stylist-turned-de­signer who has made a ca­reer out of be­ing a non­con­formist. ‘ We have ar­chi­tects, in­te­rior de­sign­ers, prod­uct de­sign­ers, graphic de­sign­ers, a sculp­tor and a jew­eller at the stu­dio,’ she ex­plains one sunny Fri­day morn­ing at her home, dur­ing a break from sketch­ing and look­ing af­ter her new­born twins. ‘It’s a place where ev­ery­one can mix, so you’ll find a graphic de­signer work­ing on an in­te­rior, or a fash­ion de­signer in­putting on fur­ni­ture. I en­cour­age that.’

It’s all a far cry from Toogood’s sit­u­a­tion back in 2008, when she ran her com­pany alone at her kitchen ta­ble, hav­ing cre­ated mul­ti­ple email ad­dresses for her­self ‘to make it look like a big busi­ness’. To­day, the stu­dio in east Lon­don’s Red­church Street is burst­ing with peo­ple, pro­to­types and project plans. This month alone will see the stu­dio present Toogood’s SS19 cloth­ing col­lec­tion in its Paris show­room space, un­veil­ing a new in­te­rior con­cept for Mul­berry’s Re­gent Street store, and launch­ing a col­lab­o­ra­tion ( left) with Bill Am­berg for the Lon­don De­sign Fes­ti­val, whereby a paint­ing by Toogood has been exquisitely printed onto but­ter-soft leather us­ing a new, state-of-the-art dig­i­tal tech­nique.

Af­ter grad­u­at­ing in both Fine Art and His­tory of Art in Bris­tol, back in 1998, Toogood worked in the mag­a­zine in­dus­try for eight years, styling in­te­ri­ors shoots. ‘I think ev­ery­thing I do to­day is be­cause of that time,’ she muses. ‘Firstly, as a stylist, you only have a pho­to­graphic im­age – of­ten with­out any text – to com­mu­ni­cate with, so I dis­cov­ered how to tell a story vis­ually. Also, be­cause of the monthly dead­lines, I learnt how to pro­duce things very quickly – which ac­tu­ally suits me!’ In­deed, Toogood be­lieves that the rea­son she couldn’t ever see her­self be­com­ing an ar­chi­tect is be­cause spend­ing five years on one project ➤

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.