EVE

ELLE Decoration (UK) - - Sleep Special -

Most star­tups be­gin with a tiny team and big ideas. Eve was dif­fer­ent, how­ever. Be­fore launch­ing in 2015 – with its trade­mark yel­low-edged, high-tech mem­ory-foam mat­tresses (from £349 for a sin­gle), which ar­rive at your door vac­uum-packed in ecofriendly boxes – the com­pany did an im­pres­sive amount of re­search, test­ing 70,000 pro­to­types. Hav­ing mas­tered mat­tress com­fort, it now aims to be­come an all-round ‘sleep brand’.

‘ We want to be the name peo­ple think of when it comes to sleep­ing well,’ says co-founder Kuba Wiec­zorek. ‘To that end, we’ve just launched cot­ton-jer­sey bed­ding (from £85) that flexes with you as you sleep, and hired Ger­man de­sign tal­ent Fe­lix Monza to cre­ate prod­ucts that sim­plify your life – in­clud­ing a mod­u­lar bed frame (from £299) that re­quires no tools for as­sem­bly and has built-in holes for ca­bles.’

There’s also some new styling: black-and-white bed­ding by Bri­tish de­sign­ers Custhom (from £65) and a colour-splash bed by Copen­hagen’s Mijo Stu­dio (from £449). eve­mat­tress.co.uk

FROM HIGH-TECH SLEEP-EN­HANC­ING MAT­TRESSES TO SMARTLY DE­SIGNED BEDS, PILLOWS, BED­DING AND MORE

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