Most startups begin with a tiny team and big ideas. Eve was different, however. Before launching in 2015 – with its trademark yellow-edged, high-tech memory-foam mattresses (from £349 for a single), which arrive at your door vacuum-packed in ecofriendly boxes – the company did an impressive amount of research, testing 70,000 prototypes. Having mastered mattress comfort, it now aims to become an all-round ‘sleep brand’.
‘ We want to be the name people think of when it comes to sleeping well,’ says co-founder Kuba Wieczorek. ‘To that end, we’ve just launched cotton-jersey bedding (from £85) that flexes with you as you sleep, and hired German design talent Felix Monza to create products that simplify your life – including a modular bed frame (from £299) that requires no tools for assembly and has built-in holes for cables.’
There’s also some new styling: black-and-white bedding by British designers Custhom (from £65) and a colour-splash bed by Copenhagen’s Mijo Studio (from £449). evemattress.co.uk
FROM HIGH-TECH SLEEP-ENHANCING MATTRESSES TO SMARTLY DESIGNED BEDS, PILLOWS, BEDDING AND MORE