ELLE Decoration (UK) - - Sleep Special -

US brand Casper has all the hall­marks of a hot, young startup – eth­i­cal cre­den­tials, a place on Time mag­a­zine’s Best In­ven­tions list of 2015 for its sig­na­ture mat­tress, and a cool head­quar­ters in New York’s trendy Flat­iron dis­trict, com­plete with mat­tress-filled pods for laid-back meet­ings. It also fol­lows the now clas­sic bed-in-a-box for­mula of com­bin­ing smart tech and low over­heads to de­liver a pre­mium prod­uct at an af­ford­able price.

Its mat­tress (from £375 for a sin­gle) com­prises four sep­a­rate lay­ers for en­hanced pres­sure re­lief (in­clud­ing an open-cell top layer that keeps you cool at night) and a wash­able cover. The next move, says co-founder Con­stantin Eis, is to make the in­dus­try more eco-friendly. ‘ We now not only de­liver and un­box, but also take cus­tomers’ old mat­tresses away to be re­cy­cled,’ he says.

In­trigu­ingly, Casper has also be­gun to mi­grate off­line, open­ing 200 stores across the US that will al­low cus­tomers to test its mat­tress in semi-pri­vate en­vi­ron­ments – if suc­cess­ful, the brand could be head­ing to UK high streets.

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