US brand Casper has all the hallmarks of a hot, young startup – ethical credentials, a place on Time magazine’s Best Inventions list of 2015 for its signature mattress, and a cool headquarters in New York’s trendy Flatiron district, complete with mattress-filled pods for laid-back meetings. It also follows the now classic bed-in-a-box formula of combining smart tech and low overheads to deliver a premium product at an affordable price.
Its mattress (from £375 for a single) comprises four separate layers for enhanced pressure relief (including an open-cell top layer that keeps you cool at night) and a washable cover. The next move, says co-founder Constantin Eis, is to make the industry more eco-friendly. ‘ We now not only deliver and unbox, but also take customers’ old mattresses away to be recycled,’ he says.
Intriguingly, Casper has also begun to migrate offline, opening 200 stores across the US that will allow customers to test its mattress in semi-private environments – if successful, the brand could be heading to UK high streets. casper.com