BOXING CLEVER
The new generation of online ‘ bed in a box’ brands have taken the legwork out of buying a mattress, delivering it to your door. Here’s what they have planned next…
LEESA
This American brand has enjoyed huge success in the UK. Simplicity is its watchword, both in terms of the design of its mattresses – for which all unnecessary filling materials are stripped away – and the layout of its online store.
Its Uk-made mattress (from £399 for a single) is constructed from three layers of foam, each specifically targeted towards cooling, pressure relief and core support. In late 2018, it will be followed by the ‘Sapira’ design, incorporating a layer of ‘active pocket springs’ that adjust to individual pressure points.
‘ We’ve also just launched a pillow (£79) that uses temperaturecontrol technology developed for NASA,’ says Richard Tucker, Leesa’s managing director in the UK and Europe. ‘It’s designed to cool your head while keeping your neck and spine aligned.’
For those who want to try before they buy, the company has recently unveiled a partnership with West Elm, meaning customers can now test out the Leesa mattresses in stores in London and Kingston upon Thames. leesa.co.uk
SIMBA
Simba started out in 1979 making thread for mattress stitching – until 2002, when it decided to design its own. Today, its ‘Hybrid’ mattress (from £379 for a small single) works for many body shapes – the company claims it could meet the sleep needs of 95 per cent of the population.
‘In the beginning, we saw that no-one had really integrated technology into mattress design,’ says Emily Wynne-jones, head of product development. ‘ We spent over a year testing cutting-edge materials, consulting sleep experts and interpreting body-profiling data from ten million sleepers to create our mattress.’ It turns out that worrying about whether yours is hard or soft is something of a red herring – Simba’s designs incorporate responsive memory foam and small pocket springs that ‘intelligently shape themselves to anyone’s frame’.
Now, the brand has three new innovations: the ‘Motion’ bed base (from £695) that adjusts to any angle, helping you to find the perfect sleeping position, and a ‘Hybrid’ pillow (£95) and duvet (from £195), both with temperatureregulation technology. simbasleep.com
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