The new gen­er­a­tion of on­line ‘ bed in a box’ brands have taken the leg­work out of buy­ing a mat­tress, de­liv­er­ing it to your door. Here’s what they have planned next…

ELLE Decoration (UK) - - Sleep Special -


This Amer­i­can brand has en­joyed huge suc­cess in the UK. Sim­plic­ity is its watch­word, both in terms of the de­sign of its mat­tresses – for which all un­nec­es­sary fill­ing ma­te­ri­als are stripped away – and the lay­out of its on­line store.

Its Uk-made mat­tress (from £399 for a sin­gle) is con­structed from three lay­ers of foam, each specif­i­cally tar­geted to­wards cool­ing, pres­sure re­lief and core sup­port. In late 2018, it will be fol­lowed by the ‘Sapira’ de­sign, in­cor­po­rat­ing a layer of ‘ac­tive pocket springs’ that ad­just to in­di­vid­ual pres­sure points.

‘ We’ve also just launched a pil­low (£79) that uses tem­per­a­ture­con­trol tech­nol­ogy de­vel­oped for NASA,’ says Richard Tucker, Leesa’s man­ag­ing di­rec­tor in the UK and Europe. ‘It’s de­signed to cool your head while keep­ing your neck and spine aligned.’

For those who want to try be­fore they buy, the com­pany has re­cently un­veiled a part­ner­ship with West Elm, mean­ing cus­tomers can now test out the Leesa mat­tresses in stores in Lon­don and Kingston upon Thames.


Simba started out in 1979 mak­ing thread for mat­tress stitch­ing – un­til 2002, when it de­cided to de­sign its own. To­day, its ‘Hy­brid’ mat­tress (from £379 for a small sin­gle) works for many body shapes – the com­pany claims it could meet the sleep needs of 95 per cent of the pop­u­la­tion.

‘In the be­gin­ning, we saw that no-one had re­ally in­te­grated tech­nol­ogy into mat­tress de­sign,’ says Emily Wynne-jones, head of prod­uct de­vel­op­ment. ‘ We spent over a year test­ing cut­ting-edge ma­te­ri­als, con­sult­ing sleep ex­perts and in­ter­pret­ing body-pro­fil­ing data from ten mil­lion sleep­ers to cre­ate our mat­tress.’ It turns out that wor­ry­ing about whether yours is hard or soft is some­thing of a red her­ring – Simba’s de­signs in­cor­po­rate re­spon­sive mem­ory foam and small pocket springs that ‘in­tel­li­gently shape them­selves to any­one’s frame’.

Now, the brand has three new in­no­va­tions: the ‘Mo­tion’ bed base (from £695) that ad­justs to any an­gle, help­ing you to find the per­fect sleep­ing po­si­tion, and a ‘Hy­brid’ pil­low (£95) and du­vet (from £195), both with tem­per­a­tur­ereg­u­la­tion tech­nol­ogy. sim­

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