THE COL­LEC­TION ‘ ICONS’ BY ZOFFANY

Head of de­sign Peter Gomez (above) dis­cusses in­flu­ences as di­verse as Ja­pa­nese graf­fiti, Bauhaus mo­tifs and quin­tes­sen­tial Bri­tish style

ELLE Decoration (UK) - - Decorating -

What is the idea be­hind the ‘Icons’ col­lec­tion? For the past few years, we’ve been build­ing a foun­da­tion for the brand with lots of plains and tex­tures, so we now wanted a col­lec­tion that cel­e­brates hero de­signs. Each of the weaves, em­broi­deries and prints is stand­alone; some are new, oth­ers are taken from the ar­chive.

Are there any in­flu­ences you’re pay­ing homage to? It’s an ex­cit­ing time in de­sign be­cause things we think of as be­ing mod­ern, such as Art Deco and the Bauhaus – which in­spired our archival ‘Ab­stract 1928’ li­nen – are ac­tu­ally com­ing up to their cen­te­nar­ies. We con­stantly draw on the ar­chive, but if some­thing is stun­ning we won’t rein­vent it: we cel­e­brate how it was originally. In this case, we have sim­ply in­tro­duced new colour­ways.

How do cul­tural el­e­ments play a part in the col­lec­tion? At its core, Zoffany is an eclec­tic brand, so we’ve in­cluded a jacquard with bold brush­strokes called ‘Raku­gaki’, which means graf­fiti in Ja­pa­nese, and ‘Kuba’, a geo­met­ric li­nen fea­tur­ing el­e­ments found in tra­di­tional African tex­tiles. There’s also ‘Lon­don 1832’, a quintessen­tially Bri­tish de­sign taken from our ar­chive.

Why did you de­cide to in­clude such a spec­trum of fab­rics in one col­lec­tion? The ‘Icons’ range is the re­sult of us look­ing at ev­ery era in the Zoffany ar­chive. We have such a range of looks, from clas­sic to con­tem­po­rary, and it’s through work­ing with our stylists that we have been able to mix them to­gether. It was such an ex­cit­ing col­lec­tion to work on and it’s en­cour­ag­ing to see the re­sponse – peo­ple are be­ing braver with de­sign (styleli­brary.com).

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