THE COLLECTION ‘ ICONS’ BY ZOFFANY
Head of design Peter Gomez (above) discusses influences as diverse as Japanese graffiti, Bauhaus motifs and quintessential British style
What is the idea behind the ‘Icons’ collection? For the past few years, we’ve been building a foundation for the brand with lots of plains and textures, so we now wanted a collection that celebrates hero designs. Each of the weaves, embroideries and prints is standalone; some are new, others are taken from the archive.
Are there any influences you’re paying homage to? It’s an exciting time in design because things we think of as being modern, such as Art Deco and the Bauhaus – which inspired our archival ‘Abstract 1928’ linen – are actually coming up to their centenaries. We constantly draw on the archive, but if something is stunning we won’t reinvent it: we celebrate how it was originally. In this case, we have simply introduced new colourways.
How do cultural elements play a part in the collection? At its core, Zoffany is an eclectic brand, so we’ve included a jacquard with bold brushstrokes called ‘Rakugaki’, which means graffiti in Japanese, and ‘Kuba’, a geometric linen featuring elements found in traditional African textiles. There’s also ‘London 1832’, a quintessentially British design taken from our archive.
Why did you decide to include such a spectrum of fabrics in one collection? The ‘Icons’ range is the result of us looking at every era in the Zoffany archive. We have such a range of looks, from classic to contemporary, and it’s through working with our stylists that we have been able to mix them together. It was such an exciting collection to work on and it’s encouraging to see the response – people are being braver with design (stylelibrary.com).