In­side story The re­vival of Fal­con Enamel­ware’s pleas­ingly util­i­tar­ian range

The re­vival of this brand proves the en­dur­ing ap­peal of util­i­tar­ian de­signs

ELLE Decoration (UK) - - Contents -

To­day, this com­fort­ingly retro, enamel-coated range of kitchena­lia, with its ever-so-bri­tish pal­ette of colours – ‘Pil­lar­box Red’, ‘Pi­geon Grey’, ‘Coal Black’ – can be seen on shelves in the most fash­ion­able of homes. How­ever, un­til seven years ago, you wouldn’t have found it in any high-street shops or home­ware bou­tiques.

First pro­duced in the 1920s by Joe Kleiner & Sons in the Black Coun­try, Fal­con Enamel­ware’s durable, vir­tu­ally un­break­able de­signs be­came in­stantly recog­nis­able for their pro­nounced rim. De­spite the pieces’ ini­tial pop­u­lar­ity, the firm went out of busi­ness in the 1990s, only to be re­born in 2011 un­der the thought­ful stew­ard­ship of Emma and Kam Young, own­ers of in­te­rior and prod­uct de­sign con­sul­tancy Kiwi & Pom.

The duo first be­came in­ter­ested in Fal­con Enamel­ware when plan­ning the new in­te­rior for a café and went on to in­ves­ti­gate the brand’s his­tory, join­ing enamel­ware col­lec­tors’ clubs across the UK, be­fore track­ing the man­u­fac­turer down and propos­ing a re­newal of the line. They part­nered with tech­nol­ogy busi­ness guru Peter Hames and graphic de­signer Hugh Morse, who shared the vi­sion of cre­at­ing a her­itage brand with con­tem­po­rary rel­e­vance. The orig­i­nal line was ex­panded to of­fer life­style pieces, such as jugs, uten­sils and can­dles. The shapes have been re­fined, with the rims rounded out for a softer feel, and the orig­i­nal range of colours added to.

Emma Young says: ‘It took us a cou­ple of years to prove the re­vival wasn’t a flash in the pan.’ Now, there can be no doubt that Fal­con is here to stay. It’s in­vest­ing in new kilns, and its first ded­i­cated re­tail space opens in Lon­don’s Clerken­well soon. fal­co­ne­namel­ware.com

THE VI­SION WAS TO CRE­ATE A HER­ITAGE BRAND WITH CON­TEM­PO­RARY REL­E­VANCE

From left Three-pint jug in ‘Peri­win­kle Blue’, £29.50; tum­bler in ‘Fal­con Blue’, £6; tum­bler in ‘Peri­win­kle Blue’, £6; mini tum­bler in ‘Peri­win­kle Blue’, £5, all Fal­con Enamel­ware

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