MOLTENI & C

The Ital­ian brand’s new London flagship is a shrine to de­sign

ELLE Decoration (UK) - - Now -

What’s the story? Step through a set of tow­er­ing doors on Bromp­ton Road and you en­ter the world of to­tal calm that is the new Molteni & C show­room. With an in­te­rior or­ches­trated by the brand’s cre­ative direc­tor, de­signer Vin­cent Van Duy­sen, the space oc­cu­pies a building built in the late 1800s, with rooms full of ar­chi­tec­tural idio­syn­cra­sies. What will I find inside? Mag­nif­i­cent arches and door­ways, all clad in tex­tu­ral plas­ter by Oikos, lead you to dis­cover kitchen de­signs by Dada (in­clud­ing a wine cel­lar tucked into an al­cove) and a liv­ing room – with floor-to-ceil­ing win­dows fram­ing views of the V&A across the road – which features clas­sic pieces such as Gio Ponti’s ‘D.156.3’ arm­chairs, the ‘Turner’ sofa by Hannes Wettstein and Fos­ter + Part­ners’ new ‘Ava’ book­case. ‘I wanted to evoke do­mes­tic­ity and con­vivi­al­ity,’ ex­plains Van Duy­sen. ‘Peo­ple can re­lax in this liv­ing room that opens up to the world and lets London in – it’s cin­e­matic.’ The pieces of art come from Molteni & C’s ‘The Col­lec­tor’s House’ project, an edit of work by six young Ital­ian artists. Head down the wal­nut stair­case and you find in­ti­mate rooms. ‘The vaults have a his­toric po­etry, adding an el­e­ment of curiosity,’ says Van Duy­sen. ‘ We’re show­cas­ing iconic de­signs – giv­ing them space to breathe.’ Why should I visit? For the sheer beauty of the store, and the seren­ity it ra­di­ates. ‘As you en­ter from the buzz of the cap­i­tal, you feel im­me­di­ately calm. It has a sense of protection,’ Van Duy­sen con­tin­ues. ‘Ar­chi­tec­ture has to func­tion as a sanc­tu­ary. You feel at ease when en­ter­ing this space – it’s a re­ac­tion we aim for in all of our work.’ molteni.it

‘PEO­PLE CAN RE­LAX IN THIS LIV­ING ROOM THAT OPENS UP TO THE WORLD – IT’S CIN­E­MATIC’

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