Why you plant, not what you plant, is the ques­tion con­cern­ing us this month

ELLE Decoration (UK) - - Contents -

LOCATION

Stand­ing serene and ma­jes­tic above the blis­ter­ing heat and blar­ing hub­bub of Mum­bai’s Juhu beach, ho­tel and mem­bers’ club Soho House’s first out­post east of Europe fuses style and so­phis­ti­ca­tion with the kind of cut­ting-edge cool that the group has be­come syn­ony­mous with since its launch in 1995. Over­look­ing the Ara­bian Sea and close to the city’s in­ter­na­tional air­port, the new venue is at the heart of Juhu – a thriv­ing up­mar­ket area, home to many Bol­ly­wood celebri­ties and close to the art galleries and hip­ster bou­tiques of the Ban­dra neigh­bour­hood.

AR­CHI­TEC­TURE

Originally a 10-storey, beach­front town­house, whose painstaking re­fur­bish­ment took al­most a decade, the fin­ished venue has proved well worth the wait. Its crisp white stucco ex­te­rior and the sway­ing palm trees at its en­trance wouldn’t look out of place on the Côte d’azur. There are 38 bed­rooms, The Al­lis, an in­for­mal bar and café space in the lobby, a branch of Ital­ian restau­rant Cec­coni’s, and a floor specif­i­cally for mem­bers (and stay­ing guests), but, as with many of the group’s other prop­er­ties, the real fo­cus is the rooftop. Its per­fectly-formed pool, candy-striped sunbed ca­banas and ex­pan­sive views of the sea and city are spec­tac­u­lar.

The com­plete look and feel of this new venue has been over­seen by Mr Soho House him­self, Nick Jones, and the com­pany’s direc­tor of de­sign, Linda Boronkay, and its success is tes­ta­ment to the team’s at­ten­tion to de­tail, with a sen­si­tive nod to its lo­cale. Rather than the ster­ile, cookie-cut­ter ap­proach to de­sign taken by many in­ter­na­tional chains, where ev­ery­thing looks the same wher­ever you are in the world, here you’ll find vi­brant, block-printed tex­tiles from Ra­jasthan along­side a se­lec­tion of lo­cally sourced fur­ni­ture and an­tiques.

‘We put so much em­pha­sis on the Houses be­ing spe­cific to their lo­ca­tions,’ says Boronkay. ‘The cul­tural dif­fer­ences are al­ways a ➤

‘IN­DIA IS A MULTI-SEN­SORY OVER­LOAD. I WANTED TO RECRE­ATE THIS EX­CITE­MENT FOR THOSE VIS­IT­ING THE HOUSE’

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