Why you plant, not what you plant, is the question concerning us this month
Standing serene and majestic above the blistering heat and blaring hubbub of Mumbai’s Juhu beach, hotel and members’ club Soho House’s first outpost east of Europe fuses style and sophistication with the kind of cutting-edge cool that the group has become synonymous with since its launch in 1995. Overlooking the Arabian Sea and close to the city’s international airport, the new venue is at the heart of Juhu – a thriving upmarket area, home to many Bollywood celebrities and close to the art galleries and hipster boutiques of the Bandra neighbourhood.
Originally a 10-storey, beachfront townhouse, whose painstaking refurbishment took almost a decade, the finished venue has proved well worth the wait. Its crisp white stucco exterior and the swaying palm trees at its entrance wouldn’t look out of place on the Côte d’azur. There are 38 bedrooms, The Allis, an informal bar and café space in the lobby, a branch of Italian restaurant Cecconi’s, and a floor specifically for members (and staying guests), but, as with many of the group’s other properties, the real focus is the rooftop. Its perfectly-formed pool, candy-striped sunbed cabanas and expansive views of the sea and city are spectacular.
The complete look and feel of this new venue has been overseen by Mr Soho House himself, Nick Jones, and the company’s director of design, Linda Boronkay, and its success is testament to the team’s attention to detail, with a sensitive nod to its locale. Rather than the sterile, cookie-cutter approach to design taken by many international chains, where everything looks the same wherever you are in the world, here you’ll find vibrant, block-printed textiles from Rajasthan alongside a selection of locally sourced furniture and antiques.
‘We put so much emphasis on the Houses being specific to their locations,’ says Boronkay. ‘The cultural differences are always a ➤
‘INDIA IS A MULTI-SENSORY OVERLOAD. I WANTED TO RECREATE THIS EXCITEMENT FOR THOSE VISITING THE HOUSE’