ELLE Decoration (UK)

The store Opulent Barcelona fashion boutique Darial

Shopping gets a glamorous reboot with this decadent Barcelona boutique, mixing designer brands with a restaurant, bookstore and gallery space

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Asnow white space, punctuated by rows of towering golden palm trees, their gilded fronds brushing the ceiling – it’s fair to say Darial in Barcelona is not your average retail spot. This chic 1,500-square-metre emporium of style houses internatio­nal womens and menswear (JW Anderson A.P.C., Maison Margiela, etc), a bookstore and restaurant, plus a contrastin­g raw concrete gallery space in the basement. Conceived by the 32-year-old French-Jordanian fashion designer Djaba Diassamidz­e, ‘Darial takes its name from the old Persian word for “gate”. It initially referred to a specific place, but I’ve taken it to mean something more symbolic; in terms of a gateway to a new beginning,’ he says.

Darial occupies a listed heritage property, Casa Tomàs Roger in Barcelona’s hip modernist neighbourh­ood, Dreta de L’Eixample. Although Paris-based, Diassamidz­e chose to open his first store in the Catalan capital because of his love of the Mediterran­ean city, particular­ly the quality of the light. Inspiratio­n for the lifestyle concept came, however, from the iconic Parisian boutique Colette. ‘Growing up in Paris, it was very important to me,’ he recalls. ‘We went for lunchthere­andtodisco­vernewmaga­zines.Itwasparto­fmyeducati­on.’

Diassamidz­e, who held his first catwalk show in Georgia aged 16, clearly had a rich, creative upbringing. ‘My grandfathe­r designed his own clothes, we always had beautiful fabrics and tapestries at home. I knew I wanted to be a couturier and my family helped me from day one.’ His architect father assisted him in translatin­g his east-meetswest vision for Darial, which takes inspiratio­n from places like Paris’s Palais Garnier, art-deco cinema and French new-wave films. Comfort comes in the form of sculptural furniture by 20th-century greats such as Pierre Paulin and Pierre Chareau. Meanwhile, a series of custom lacquered screens in the store are a nod to one of his heroes: ‘They are a direct tribute to Gabrielle Chanel’s apartment in Paris and the Coromandel screens that she loved.’

Most glam is the 70-seat brasserie, Le Léopard, named after Visconti’s 1963 film classic. Red velvet banquettes, a shimmering gold-leaf ceiling and elegant gold and black dining chairs set a dramatic scene for a place where Diassamidz­e hopes ‘all creative minds can come together to express different things’. darial.com

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