PERFECTING THE SIDE HUSTLE

Be open to anything. We’re in a magical time. Staying at a company for 5O years isn’t our measure of success anymore. Follow your passions, especially with newer industries like technology or social media. I take my skill set from industry to industry; I feel like everything has been building to [where I am now].

Hustle. To me, hustling is always trying to find the best solution and never taking no for an answer. Can you find your way around a challenge? Is there a new way to talk to co-workers to find the solution?

Find allies. It’s important to have colleagues who are allies. If you have people at your level on your side, you’re a powerful force. In times I couldn’t get my idea past a certain point, I’d enlist my colleagues to help. In a meeting they might say, ‘Boz had this really interesting idea.’ You’d be surprised how powerful that can be.

Be curious. When I’m hiring, I look for people who have a knowledge of pop culture and a fascination with what’s happening in the world. My trick interview question is, ‘Do you know

where Angela Jolie’s third child was born?’ That kind of insight isn’t useless: it’s what connects people and it helps you understand the intricacies of storytelling. Angelina Jolie’s third child was born in Namibia; perhaps she has an affinity for Africa? If we’re doing something that affects southern Africa, maybe we’ll want to talk to her because she had a lifechanging experience there. Wear what makes you feel

powerful. What I wear to work is intentional. Everyone has that one item that’s so powerful or beautiful or badass that it makes you feel amazing.

Know your worth. ‘I’ve never gone into a job where, if I waited for them to give a salary, it was at or above my expectation. Now, I do my research. I work out the average for the role; I ask around. Then, I go in with my case and say what I expect. That way, nobody can ever low-ball you.

“HUSTLING is ALWAYS TRYING TO FIND the BEST SOLUTION and NEVER TAKING NO FOR an ANSWER ”