natural beauty

Full of honesty, free of compromise: bareMinerals is your go-to brand for clean make-up that offers perfect coverage

Looking for make-up that leaves your skin as clear as your conscience can be a tricky task. As a beauty editor, I see a lot of confusing messages and complicated formulas, which mean you don’t always know what you’re putting on your skin, or where it’s come from. With bareMinerals and its ‘Free of, Full of’ promise, clean, cruelty-free formulas are at the heart and soul of every product.

Full of honesty, free of compromise, clean minerals and good-from-the-earth ingredients are all that goes into its make-up, leaving your skin looking good – and feeling good, too. Its Original Foundation (often imitated, never duplicated) is a staple I always come back to for seamless coverage that doesn’t congest my tricky combination skin. Plus, it’s supereasy to use (and, let’s be honest – who has time for baking and blending anyway?).

Every product in the bareMinerals range (and it’s some range) delivers unquestionable quality without questionable ingredients. And for me, that’s a winning combination.

MINERAL MASTERYbareMinerals’ Original Foundation, which started abeauty revolution back in 1995, still contains only five ingredients, and delivers perfect coverage and aflawless finish.

ELLE BEAUTY EDITOR JENNIFER GEORGE

GUILT-FREEGLOW Beyond its famous OriginalFoundation SPF15, bareMinerals has an endless array of cruelty-free, vegan products to create your desired make-up look, from stay-all-day primers to dance-the-night-away eyeshadows palettes. Provento perform, artistry-level quality goes hand-in-hand with uncompromised values. The result? Formulas that look good, stay put and are not only kind to your skin, but tothe environment, too.