UMAY – RE­DEFIN­ING LUX­URY FASH­ION CRE­ATED BY FASH­ION STYLIST AYSULU ONARAN

ELLE (UK) - - Front Page -

Why did you cre­ate Umay?

I saw a gap in the mar­ket where there were a lot of af­ford­able clothes and fast fash­ion but they lacked qual­ity. There was a lack of ser­vice for fash­ion for­ward clients in the in­dus­try.

Be­ing a busy work­ing mother like many women in this day and age, I wanted to have ac­cess to af­ford­able cloth­ing that is made with the high­est qual­ity. The pieces un­der Umay are on trend, made in Italy and give clients ac­cess to celebrity stylists. I am a stylist my­self and I wanted to bring that ser­vice to busy mums and work­ing pro­fes­sion­als that don’t have the time to shop and put to­gether cur­rent looks and styles. In No­madic mythol­ogy, Umay is the god­dess of fer­til­ity that sup­ports women by giv­ing them strength when they give birth or are on the bat­tle­field.

What makes Umay dif­fer­ent from other brands?

On­line shop­ping mixed with the per­sonal styling ex­pe­ri­ence.

With Umay you can have edited looks by celebrity stylists cre­ated or you can cre­ate your own style. I wanted Umay to be a brand for real women that rep­re­sents in­clu­siv­ity.

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