Shar­madean Reid


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“I want to change the world”

‘What I’m good at,

and what makes me happy, is em­pow­er­ing women to make their own money,’ says Shar­madean Reid. The wo­man who changed the beauty sa­lon model with WAH Nails is now dis­rupt­ing the tech in­dus­try with Beau­tys­tack, an app that al­lows beauty pro­fes­sion­als to post their work and users to like it, com­ment or make a book­ing.

Al­though WAH be­gan in Dal­ston and be­came a global su­per-brand, Reid had other plans. ‘WAH blew up in a way I didn’t ex­pect. I didn’t want a chain of sa­lons,’ she ex­plains. ‘I’ve al­ways loved technology, and when I heard a statis­tic on the in­crease in UK im­mi­grant men’s em­ploy­ment op­por­tu­ni­ties thanks to De­liv­eroo and Uber, I re­alised there was no equiv­a­lent for women. That’s how I thought of Beau­tys­tack.’

‘I couldn’t get de­vel­op­ers to take it se­ri­ously. They were guys who didn’t want to work in beauty,’ she says. ‘They were like, “We want to solve big prob­lems,” and I was like, “This is huge, it’s global!” No mat­ter their cir­cum­stances, peo­ple will con­sume beauty. We talk about help­ing women start busi­nesses – this app means a girl can start work­ing straight away.’

Reid is pas­sion­ate about women in tech. ‘We need to see that ca­pa­bil­ity in girls early and steer them into those sub­jects. One of my goals is to in­crease gen­der equal­ity in busi­ness. I want to change the world for the bet­ter.’

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