ELLE (UK)

THE NEW ICONS

Discover the latest collection from Simply Be that’s putting body positivity centre stage so that every woman gets her time to shine

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It’s no secret that almost half of all women in the UK are a size 16 or above. Yet many find they have not been sufficient­ly represente­d in the mainstream media, or catered for by the country’s biggest high-street clothing brands. Thankfully, that’s starting to change, and a more diverse community is arising as today’s new icons. They’re helping to make the fashion landscape a more inclusive space for women of all shapes, sizes and colours to show off their personal style.

Enter Simply Be. Its mission? To give every woman her time in the spotlight. It’s showing that all women can be style icons: fashionabl­e, aspiration­al figures worthy of admiration. The brand is doing what so many others have been failing to do: encouragin­g women to express their individual­ity on their own terms by arming them with the clothes they need, in the on-trend styles they want: think faux-fur jackets, sheer layering blouses and animal-print knitwear, to name just a few.

Simply Be has you covered for party season, too. Its edit of embellishe­d minis, coolgirl outerwear and dramatic evening gowns caters to a range of different aesthetics to ensure that you ring in the New Year in style, whether you’re keeping it laid-back or going for all-out glamour. The new collection also includes a lovely selection of lingerie that’s designed to enhance your figure (and your mood) for a special finishing touch.

While all Simply Be’s designs are trend-led, one thing remains constant in its collection­s: clothes that are cut for your curves, with a killer fit that ensures no body shape is left behind.

It’s time for you to step into the spotlight and let your beauty shine this party season. Will you answer the siren call? Shop the Simply Be New Icons collection now at simplybe.co.uk

Simply Be’s mission is to show that all women can be fashionabl­e, aspiration­al figures worthy of admiration

 ??  ?? L-r: dress, £130, dress, £130, and dress, £39, all SIMPLY BE
L-r: dress, £130, dress, £130, and dress, £39, all SIMPLY BE
 ??  ?? Jacket, £95, top, £35, and jeans, £42, all SIMPLY BE
Jacket, £95, top, £35, and jeans, £42, all SIMPLY BE
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 ??  ?? Jacket, £65, jeggings, £30, and boots, £38, all SIMPLY BE
Jacket, £65, jeggings, £30, and boots, £38, all SIMPLY BE

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