A focus on fine materials and a love of all things sparkly is at the heart of this brand. Bluemly’s vibe is all about feeling glam with Queen Bees and Mini Queens being the favourite styles of most. All hoops are aptly named after the things we would rather be doing such as having ‘Bubbles On The Balcony’ and eating ‘Lemon Pie’. The one woman show behind these dazzling handcrafte­d hoops is Switzerlan­d based New Zealander, Sophie Rieder.

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