THE sweet SPOT

PINK’S TIME TO SHINE IS FAR FROM OVER, THANKS TO THESE BOLD NEW TAKES ON THE SACCHARINE HUE

Ruby-pink shades are in the spotlight this season thanks to Giorgio Armani, Christopher Kane and Chloé, which made the vivid hues their palette cleanser of choice for the SS2O shows. A striking alternative to the soft millennial pink you know and love (or love to hate), these bold iterations fall in the sweet spot between radiant orchid and Barbie pink, and are designed to make a statement. Sharp suiting and classic silk dresses get a fresh modernity in bold shades, while everyday essentials like sunglasses, trainers and knits become head-turning pieces. And it’s not just the fashion world paying homage to the hue: the trickle-down effect has seen it splashed across beauty, food and lifestyle offerings, too. Anissa Kermiche’s Love Handles vase (homeware’s It accessory, according to the Instagram feeds of design tastemakers) has a gorgeous pink rendering. Even your favourite dessert has a new look, with the launch of Magnum Ruby, the first ice cream crafted with the newly discovered fourth type of chocolate, Ruby. Its delicate berry taste is irresistible and its distinctive colouring makes it the perfect summer fashion accessory to match your outfit. Reason enough to save room for dessert.