MITCH DESUNIA

The Mitch Desunia AW/2023 collection is making waves in the global fashion industry, with its focus on young elegance. The brand has always been known for its classic and elegant designs, catering to the mature women's market. However, this year, they have decided to shift gears and focus on young elegance, and they've found the perfect representation of this in their newest brand ambassador, 13-year-old Xianelle Dela Rosa from the Philippines.

Xianelle made her debut as the brand's newest ambassador during New York Fashion Week, where the brand showcased their 15-pc collection. She walked as the showstopper, and her presence on the runway was a true representation of the brand's voice and marketing campaign for the current year.

The creative director of the brand, Mitch Desunia, had this to say about their choice of Xianelle as the brand's ambassador: "When I saw her set card, I had an impression of her as a young girl with an elite taste in fashion. She's just a perfect representation of the label's voice of marketing for the current year."

The brand's decision to focus on young elegance is a bold move, and it's clear that they are confident in their marketing campaign and the image they have chosen to represent them. With Xianelle as their brand ambassador, they are not only aiming to capture the market of young, elite buyers in the global fashion industry, but they are also striving to influence young girls to choose elegance over fast fashion mediocrity.

The Mitch Desunia AW/2023 collection is definitely one to watch, and we can't wait to see what's next for this brand and their young brand ambassador, Xianelle Dela Rosa.

Visit: www.mitchdesunia.com and follow on IG: @iammitchdesunia

Photography: MJ Feliciano