Cre­ated by Ex­perts, De­liv­ered by Ex­perts, Cre­at­ing Ex­perts

Driv­ing rapid IT sys­tem man­age­ment growth

EME Outlook - - Contents - Writer: Phoebe Calver | Project Man­ager: Jamie Suther­land

Formed in 1988 by the co-founders Ailsa and Ta­sos Syme­onides – the lat­ter an ini­tial con­trib­u­tor to the foun­da­tion of In­for­ma­tion Tech­nol­ogy In­fra­struc­ture Li­brary (ITIL) - Ax­ios Sys­tems has con­sis­tently re­mained at the fore­front of ser­vice man­age­ment tech­nol­ogy.

In the present day it is pre­dom­i­nantly recog­nised by many an­a­lysts as one of the lead­ing ven­dors, in­clud­ing a top rank­ing from Info-tech, and has been in­cluded in the Gartner Magic Quad­rant for the past 15 years.

“One of our first cus­tomers in the re­gion was a ma­jor Oil & Gas or­gan­i­sa­tion, which proved to be a very large project and pro­vided a foun­da­tion to ac­cess the po­ten­tial of the mar­ket space in the Mid­dle East,” be­gins Glyn Yates, Re­gional Di­rec­tor for Mid­dle East at Ax­ios Sys­tems. “From there we were able to truly open up our cor­po­ra­tion in the re­gion and our cus­tomer base has been grow­ing year-on-year, which is a won­der­fully pos­i­tive val­i­da­tion of what we are try­ing to achieve.”

En­hanced cov­er­age and ca­pa­bil­i­ties

The Com­pany’s suc­cess in the re­gion can be demon­strated by its ever- grow­ing mar­ket share, build­ing new cus­tomer re­la­tion­ships gained from both legacy and emerg­ing play­ers within the Mid­dle East due to its in­no­va­tive ap­proach.

“We are still rel­a­tively young in this mar­ket and there­fore are con­tin­u­ing to en­hance our cov­er­age and ca­pa­bil­i­ties,” ex­plains Yates. “At present the Com­pany is still on a strong growth plan and tra­jec­tory and we hope to re­main this way for many years to come.”

For Ax­ios, tech­nol­ogy is only half of the propo­si­tion that it pro­vides to cus­tomers and it strives to main­tain this in­no­va­tive ap­proach within the mar­ket.

“It took some time for the mar­ket to adopt this new kind of in­dus­try method as they aren’t used to com­pa­nies com­ing in and say­ing we won’t show you any­thing first,” con­tin­ues Yates. “In­stead we choose to get an in-depth un­der­stand­ing of cus­tomers’ busi­ness re­quire­ments and how we can build a so­lu­tion pack­age around that.

“We could have come into the mar­ket and de­liv­ered the stan­dard func­tion­al­ity demon­stra­tions, but in­stead we de­cided to try and ma­ture both the mar­ket and our cus­tomers to more of a busi­ness and out­come dis­cus­sion first.”

In or­der to achieve this change, the Com­pany has op­ti­mised its peo­ple and tech­nol­ogy to be able to han­dle the de­mands placed upon them. This ap­proach to the mar­ket and its com­pany ethos has en­abled Ax­ios to work with en­ti­ties such as Dubai Po­lice, aid­ing them in their duty to re­main at the fore­front of cit­i­zen ser­vices.

“Dubai Po­lice are in­cred­i­bly for­ward think­ing and we are now heav­ily in­volved with the De­part­ment of Ar­ti­fi­cial In­tel­li­gence,” af­firms Yates. “Us­ing this ap­proach, many of the part­ner­ships be­ing forged in Dubai are in sup­port of this think­ing, be that in their ap­proach to tech­nol­ogy or ethos and think­ing.”

In­dus­try leader

Ax­ios is ahead of the curve in terms of its vi­sion for the fu­ture of IT ser­vice man­age­ment and is gain­ing mo­men­tum and sup­port with each pass­ing day; how­ever, it is still en­coun­ter­ing hesitancy as some cus­tomers are not ready for such a change in think­ing.

Ax­ios is re­garded as one of the lead­ing ven­dors cur­rently oper­at­ing in the ser­vice man­age­ment space, and this is pre­dom­i­nantly due to its in­cred­i­ble abil­ity to form these strong part­ner­ships with cus­tomers to both ed­u­cate them and ul­ti­mately help them achieve their vi­sion.

“An ex­am­ple of this is through the de­ploy­ment of a cus­tomer suc­cess pro­gramme, which pro­vides a con­stant en­gage­ment be­tween Ax­ios and our cus­tomers in the pur­suit of their strat­egy achieve­ment,” ex­plains Yates. “We also al­low our cus­tomer in­put to help us en­hance the as­syst so­lu­tion. A re­cent ex­am­ple is the abil­ity to pro­vide lo­cal lan­guage ser­vices, which is im­por­tant for a global so­lu­tion that can be utilised in mul­ti­lin­gual re­gions.

“Then of course there is our key dif­fer­en­tia­tor. As a prin­ci­ple ven­dor - we scope, de­sign, op­ti­mise, sup­port and man­age any de­ploy­ment. One point of con­tact across the en­tire en­gage­ment.”

The Com­pany uses its in­dus­try ex­pe­ri­ence to re­ally un­der­stand what an or­gan­i­sa­tion is try­ing to achieve, and the needs that they re­quire. Ax­ios aims to map out how its tech­nol­ogy can en­able cus­tomers and ad­vance com­pa­nies for­ward to a greater IT ma­tu­rity level.

Or­ganic growth

To this day the busi­ness still re­mains 100 per­cent fam­ily owned, pro­vid­ing the var­i­ous sec­tions of the Com­pany with great flex­i­bil­ity in strat­egy and in­no­va­tion in­vest­ment.

Yates adds: “This has en­abled us over the years to take more of a holis­tic ap­proach in terms of the way in which we present our­selves in a mar­ket, and the way in which we are able to sup­port our cus­tomers mov­ing for­ward.

“as­syst has been un­der con­tin­ual devel­op­ment for the past 30 years and has adapted to the many chal­lenges of the in­dus­try in that time,” Yates de­scribes in ref­er­ence to one such so­lu­tion. “We haven’t had to go out and ac­quire tech­nol­ogy, nor have we had to bolt any­thing on to our plat­form. In­stead we lis­tened to our cus­tomers and im­ple­mented new fea­tures as re­quired. Through­out this up­grade cy­cle, as­syst has al­ways main­tained sta­bil­ity and com­pat­i­bil­ity across the so­lu­tion.”

Along­side the or­ganic growth of its port­fo­lio, the Com­pany has ex­panded the ca­pa­bil­i­ties of its ITAM (IT As­set Man­age­ment) which has been in­te­grated with both op­er­a­tions and ser­vice man­age­ment in a move to match the nat­u­ral pro­gres­sion of the mar­ket.

“We have a fully de­vel­oped our de­liv­ery model with both an On- Premise and SAAS of­fer­ing to en­sure that when our cus­tomers are ready for mi­gra­tion, we will be able to meet any of their unique re­quire­ments,” con­cludes Yates. “At present in this re­gion there is still a lit­tle scep­ti­cism about mov­ing to cloud - pre­dom­i­nantly for data sovereignty rea­sons - and we are work­ing tire­lessly to of­fer the ca­pa­bil­i­ties that mean we can sup­port our clients as and when they are ready.”

Ax­ios Sys­tems’ in­tro­duc­tion to as­syst

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