BUSINESS TRAVEL GUIDE

Slovenia: Where the Alps meet the Med

As an increasingly effective exponent of the growing ‘city break’ generation in Europe, Slovenia has well and truly emerged on the global map from a tourism perspective in recent years. And quickly following has been an equally concerted increase in influence across MICE activities and the country’s economic makeup.

Where the Alps meet the Mediterranean, you need only to participate in a quick image search online to realise what you’ve already been missing. Put plainly, the country

stunning, from the lowest gorge and lake, to the highest mountain peak. And everything in between is geared towards capitalising on this natural beauty to make the country a sustainable and attractive proposition to tourists and business travellers alike in the years to come.

“[Slovenia is] a country that is fast becoming a top green destination with the alpine landscapes, and an abundance of natural treasures adding to the country’s rustic charm and rich cultural heritage,” a recent Slovenia Tourist Board statement affirmed, honing in on the country’s adoption of green philosophies to drive its future development. “Slovenia is officially one of the greenest countries on the planet, leading the way in terms of sustainable tourism and the protection of natural heritage. This is also a country that embraces adventure and discovery in the natural world - from the mighty Julian Alps to the sparkling Mediterranean coastline.”

From the capital Ljubljana, to its second city, Maribor, or the spectacular region of Bled, Slovenia is now a firm fixture on any avid traveller’s bucket list, but much more than that, it is becoming a