Slove­nia: Where the Alps meet the Med

EME Outlook - - Front Page - Writer: Matthew Staff | Project Man­ager: Joe Pal­liser

As an in­creas­ingly ef­fec­tive ex­po­nent of the grow­ing ‘city break’ gen­er­a­tion in Europe, Slove­nia has well and truly emerged on the global map from a tourism per­spec­tive in re­cent years. And quickly fol­low­ing has been an equally con­certed in­crease in in­flu­ence across MICE ac­tiv­i­ties and the coun­try’s eco­nomic makeup.

Where the Alps meet the Mediter­ranean, you need only to par­tic­i­pate in a quick im­age search on­line to re­alise what you’ve al­ready been miss­ing. Put plainly, the coun­try

stun­ning, from the low­est gorge and lake, to the high­est moun­tain peak. And ev­ery­thing in be­tween is geared to­wards capitalising on this nat­u­ral beauty to make the coun­try a sus­tain­able and at­trac­tive propo­si­tion to tourists and busi­ness trav­ellers alike in the years to come.

“[Slove­nia is] a coun­try that is fast be­com­ing a top green des­ti­na­tion with the alpine land­scapes, and an abun­dance of nat­u­ral trea­sures adding to the coun­try’s rus­tic charm and rich cul­tural her­itage,” a re­cent Slove­nia Tourist Board state­ment af­firmed, hon­ing in on the coun­try’s adop­tion of green philoso­phies to drive its fu­ture devel­op­ment. “Slove­nia is of­fi­cially one of the green­est coun­tries on the planet, lead­ing the way in terms of sus­tain­able tourism and the pro­tec­tion of nat­u­ral her­itage. This is also a coun­try that em­braces ad­ven­ture and dis­cov­ery in the nat­u­ral world - from the mighty Ju­lian Alps to the sparkling Mediter­ranean coast­line.”

From the cap­i­tal Ljubl­jana, to its sec­ond city, Mari­bor, or the spec­tac­u­lar re­gion of Bled, Slove­nia is now a firm fix­ture on any avid trav­eller’s bucket list, but much more than that, it is be­com­ing a

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