Beer = big money

EME Outlook - - Welcome -

The past five years has seen an ex­plo­sion in the va­ri­ety of beer pro­duced around the world. From IPAS and weiss­bier to pil­sners and porters, beer lovers have more choice in front of them at su­per­mar­kets and bars than ever be­fore.

The di­ver­si­fi­ca­tion of the sec­tor has forced es­tab­lished brew­houses to up their games, both in terms of ex­pand­ing their own of­fer­ing and pro­mot­ing the sta­ple brands that have been used to com­mand­ing large mar­ket shares for years.

Ma­hou San Miguel falls into this cat­e­gory. Both its Ma­hou and San Miguel brands are home favourites in Spain, with the lat­ter par­tic­u­larly pop­u­lar in other parts of Europe, es­pe­cially the UK.

Erik d’auchamp is re­spon­si­ble for the suc­cess of the €1.26 bil­lion brewer’s in­ter­na­tional ex­port busi­ness. A self-con­fessed beer geek, we talked at length about the broad­en­ing out of the beer cat­e­gory and how Ma­hou San Miguel is adapt­ing its own port­fo­lio to com­pete in such a busy mar­ket.

“It has be­come far more ac­ces­si­ble and so­phis­ti­cated,” he says. “Some of the bar­rel-aged prod­ucts we are see­ing cur­rently I didn’t think were pos­si­ble two decades ago. In some cases beer is com­pet­ing with spir­its, of­fer­ing flavours that re­mind you of the drinks that used to be made in those bar­rels, like rum or whisky.”

Me­dia is an­other in­dus­try un­der­go­ing con­stant, rapid change. Jonathan Dy­ble caught up Cyrus Sai­han, Head of Dig­i­tal Part­ner­ships for the BBC, about the or­gan­i­sa­tion’s lat­est speed read­ing ex­per­i­ment which could re­de­fine the way it presents con­tent to con­sumers.

In the au­to­mo­tive sup­ply chain sphere, we get the in­side track on two busi­nesses prov­ing their worth to sev­eral of the large OEMS – Baur Formschaum­technik s.r.o and Uk-based Auto Fas­ten­ers, a com­pany set up from scratch by its founder and cur­rent boss Scott Simp­son. A story of per­se­ver­ance, Simp­son re­veals how he has gone from stor­ing prod­uct de­liv­er­ies in his wardrobe to a fully pro­fes­sional ware­house setup.

Other ex­clu­sive in­sights this is­sue in­clude in­ter­views with Ro­ma­nian haulier Du­ma­gas, Saudi Ara­bia’s Etmam Lo­gis­tics, the UAE’S Qual­ity Ar­chi­tec­tural Sys­tems and global de­sign giant DP Façade.

Lanny Co­hen, Chief In­no­va­tion Of­fi­cer at French con­sult­ing firm Capgem­ini, is the first of our new Ex­pert Eye colum­nists, dis­cussing how en­ter­prise can make the most of aug­mented and vir­tual re­al­ity, while our busi­ness travel sec­tion ar­rows in on As­tana and Sar­dinia. En­joy the is­sue!

Tom Wad­low Ed­i­to­rial Di­rec­tor, Out­look Pub­lish­ing

Newspapers in English

Newspapers from UK

© PressReader. All rights reserved.