The Business End
STUTTGART IS IN the centre of the largest industrial zone in southwest Germany, known for holding various trade fairs and congresses, and renown for being home to leading automotive brands Daimler and Porsche.
Tourism, especially related to business travel, is a thriving sector. Karina Grützner, Director of Convention Marketing at the Stuttgart Convention Bureau (SCB), comments: “I am excited about the future. Stuttgart is steadily increasing its meeting and incentive infrastructure.
“Around 3,000 new hotel rooms will add to hotel infrastructure in the next few years. In the autumn the new Mövenpick Hotel Stuttgart Messe & Congress will provide significant meeting capacities and 260 rooms. Combined with Wyndham Stuttgart Airport Messe and Mövenpick Hotel Stuttgart Airport, 800 hotel rooms are available at the main entrance to ICS International Congress Center Stuttgart and in walkable distance to the airport.
“Convention Center Filderhalle, close to Stuttgart Airport, will expand its capacity with 400 square metres of flexible meeting space. Design Offices will open their third venue in the heart of Stuttgart, combining workspaces and creative meeting rooms. Last year the new V8 Hotel added special experience and concepts into the meetings infrastructure portfolio of Stuttgart. Where else can you sleep in a Mercedes Benz or a Car Wash? The new Jaz Stuttgart Hotel is the only such example in Germany and worth a visit.”
Beyond tourism, the city is well known as a publishing centre and is the home of a number of advertising, marketing, and communication-related firms.