EME Outlook

A BRAND OF CHOICE

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Based in Amman, Jordan, Nabil Foods employs 800 staff, serving 26 countries on a regional and internatio­nal level through a network of seven distributi­on centres in the GCC, Iraq and Lebanon.

Product exports account for around half of the company’s total production, while the other 50 percent is distribute­d domestical­ly within Jordan itself. Product categories include individual quick-freezing products (IQF), ready to eat products (RTE), kubbehs, samosas and ready meals. In terms of logistics, the firm leverages both its own fleet and third-party vehicles in adherence with strict conditions, delivering high quality produce on time. Food safety is held in the highest regard throughout distributi­on, ensuring cross-contaminat­ion is prevented.

The company’s primary channels include the retail sector (40 percent), food service sector (33 percent) and QSR sector (26 percent).

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