Dis­ney­land Paris

EME Outlook - - Topical Focus -

For more than a quar­ter of a cen­tury this theme park has wel­comed guests from all around the world. Here we track some of the ma­jor mile­stones achieved to date

DIS­NEY – AR­GUABLY the world’s most recog­nis­able me­dia com­pany of the past cen­tury. From Snow

White and the Seven Dwarfs, the old­est fea­ture length an­i­mated film re­leased in 1937, to the re­cently re­vamped Star Wars fran­chise, the brand is syn­ony­mous with on-screen en­ter­tain­ment. Not only this, such has been the brand’s im­mense ap­peal down the decades, fans are flock­ing to nu­mer­ous theme parks around the world ded­i­cated to their favourite char­ac­ters.

In Paris, this has been the case since 1992 when what was then known as Euro Dis­ney opened its doors. This fol­lowed five years of plan­ning and con­struc­tion, the orig­i­nal agree­ment be­tween French au­thor­i­ties and Dis­ney be­ing struck in 1987. In 1994, the re­sort changed its name to Dis­ney­land Paris, and has since wit­nessed well over 320 mil­lion vis­i­tors pass through its gates.

The late 1990s saw con­tin­ual ad­di­tions to the park. For ex­am­ple, Space Moun­tain (now known as the Star Wars Hyper­space Moun­tain) ar­rived in 1995, while Eurostar be­gan run­ning train ser­vices di­rectly to the

site just a year later.

Walt Dis­ney Stu­dios Park opened along­side Dis­ney­land in 2002, the num­ber of guests al­ready hit­ting the 100 mil­lion mark by this time. This was fol­lowed in 2007 by Toon Stu­dio with larger-than-life rides and the chance to ex­plore the art of Dis­ney an­i­ma­tion.

The quar­ter of a bil­lion guest mark was passed in 2011, just be­fore the theme park’s 20-year an­niver­sary cel­e­bra­tions which were capped by a spec­tac­u­lar night show and pa­rade.

Fast-for­ward to the present day and Dis­ney­land Paris con­tin­ues to wel­come vis­i­tors of all ages and investing in new at­trac­tions. Ac­cord­ing to a new Dis­ney blog, a multi-year ex­pan­sion pro­ject will be tak­ing place, in­clud­ing the in­stal­la­tion of new Mar­vel-themed rides.

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